Vijay Aravindan

Content Strategist, Technical Writer, Writer

End to End Content Marketing and Digital Marketing

5+ years of industry experience.
Currently doing my MS in International Marketing - Munich, Germany (in India because of the COVID-19 situation)
Former company experience (as given in Linekdin profile)
- Develop, implement, and manage marketing campaigns that promote the products and services of a company.
- Enhance brand awareness in the digital space.
- Drive website traffic and acquire leads.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Conduct on-site and off-site analysis of clients in various industries.
- Compile performances report using Google Analytics program.
- Keep attention to the updates of Google’s Algorithm.
- Contribute to the company’s blog for on-page and off-page optimization.
- Conduct keyword research according to the latest keyword research strategies.
- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
- Promote the brand’s products and services on various social media channels.
- Build social media marketing strategy and execute it through competitive and audience research.
- Optimize company pages with each social media platform to increase the company’s social content visibility.
- Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
Content Types
Article, Ebook, Landing Page, Case Study, Whitepaper, Website Copy, Checklist, Blog Post
More Information
Bannari Amman Institute of Technology, Bachelors in Information Technology
EU Business School, Masters in Internation Marketing (pursuing now 2020 to 2021)
Chennai, Tamil Nadu, India|English, Tamil

Published Content

© ClearVoice, Inc.