Vijay Aravindan

5+ years of industry experience.
Currently doing my MS in International Marketing - Munich, Germany (in India because of the COVID-19 situation)
Former company experience (as given in Linekdin profile)
- Develop, implement, and manage marketing campaigns that promote the products and services of a company.
- Enhance brand awareness in the digital space.
- Drive website traffic and acquire leads.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Conduct on-site and off-site analysis of clients in various industries.
- Compile performances report using Google Analytics program.
- Keep attention to the updates of Google’s Algorithm.
- Contribute to the company’s blog for on-page and off-page optimization.
- Conduct keyword research according to the latest keyword research strategies.
- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
- Promote the brand’s products and services on various social media channels.
- Build social media marketing strategy and execute it through competitive and audience research.
- Optimize company pages with each social media platform to increase the company’s social content visibility.
- Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.