Get content with cut through: Stand out from the crowd, with copywriting and voice-overs that connect and convert.
Sydney massage therapy business, Fusion Massage engaged me to write copy for their redesigned website. The project included keyword research to determine the best keywords to improve their Google ranking, and incorporating these keywords into SEO copywriting across 12 web pages. The client gave some lovely feedback at the end of the project: “I have loved working with you. Thank you for your kindness and patience. I love the finished product and know where to come next time.”
Writing monthly blog posts for Sydney skincare clinic offering non-surgical cosmetic procedures.
Monthly blog posts for Sydney-based singing teacher. We collaborate on topic ideas, then I research and write each blog post, suggesting ways to bring greater engagement.
Sydney accounting business, Accounting Heart, engaged me to write content for their website redesign, in collaboration with marketing strategist, Sarah Denby Jones. I created content for: 4-page website 10-day email challenge lead magnet video script eBook lead magnet 2 x blogs Challenge: How to make the topic of accounting sound engaging and less ‘men in suits’ dry. The client wanted more of her personality in the copy, and to remove the fear of numbers for her target market, reassuring them her business makes doing the numbers easy. Outcome: Copy that’s more engaging, that simplifies the idea of finances for business owners, and inspires them to see how knowing their numbers helps them take charge and grow their business. The client gave me some lovely feedback, saying I made the content: “… more interesting than if I had written it myself, spending time labouring over each word. She made complex topics simple and definitely more interesting, with engaging calls to action. She also went above and beyond to ensure my content was delivered ahead of time.”
In my role as Deputy Editor on B2B beauty industry title, Professional Beauty magazine (Australia), I wrote this feature article profiling 3 San Francisco beauty salons/skin clinics.
Researched and wrote article on non-surgical eye enhancements for Australian and US issues of Art of Cosmetic Beauty magazine. ACHIEVEMENTS: Commendations from the publisher and numerous well-regarded health practitioners for the scope and accuracy of my research, and my knack for translating detailed medical information into reader-friendly copy.
I pitched this interview and feature on Siouxsie Sioux and her band The Creatures, to culture/fashion title, Cream, ahead of the band playing the Hemispheres music event during the Sydney 2000 Olympic Arts Festival.
Wrote copy for this Brother P-Touch ad that appeared in the Sydney Morning Herald's Good Weekend magazine.