Virginia Muzik

Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Get content with cut through: Stand out from the crowd, with copywriting and voice-overs that connect and convert.

I am an experienced content writer, copy editor, proofreader and voice-over artist. I have a journalism degree (BA Comms) and 20+ years in writing, editing and proofreading content for government, B2B, B2C, big brands, corporate and small business.

I have copy edited and proofread government content, including eLearning modules for NSW AMES (Adult Migrant English Service) and created college campus profiles for TAFE Western’s website.

I also have broad experience in corporate comms content, including web copy, annual reports, case studies and marketing emails. I understand how to engage stakeholders at various levels.

My voice-over experience includes voicing eLearning content, plus explainer videos for small business, big brands and government.
Categories
Content Types
Blog Post, Ebook, Website Copy, Press Release, Ad/Promotional Copy, Infographic Copy, Email Newsletter, Script, Explainer Video, Landing Page
More Information
University of Technology, Sydney, Bachelor of Arts in Communication
Sydney NSW, Australia|English
Publications
N/A

Published Content

8
fusionmassage.com.au
Website Copy
Fusion Massage therapy website copy

Sydney massage therapy business, Fusion Massage engaged me to write copy for their redesigned website. The project included keyword research to determine the best keywords to improve their Google ranking, and incorporating these keywords into SEO copywriting across 12 web pages. The client gave some lovely feedback at the end of the project: “I have loved working with you. Thank you for your kindness and patience. I love the finished product and know where to come next time.”

cosmedicprofessionals.com.au
Blog Post
Blog posts for Sydney skincare clinic, Cosmedic Professionals

Writing monthly blog posts for Sydney skincare clinic offering non-surgical cosmetic procedures.

kathleenconnell.com.au
Blog Post
Blogs posts for Kathleen Connell, Singing Teacher, Sydney

Monthly blog posts for Sydney-based singing teacher. We collaborate on topic ideas, then I research and write each blog post, suggesting ways to bring greater engagement.

accountingheart.com.au
Website Copy
Accounting Heart website copy

Sydney accounting business, Accounting Heart, engaged me to write content for their website redesign, in collaboration with marketing strategist, Sarah Denby Jones. I created content for: 4-page website 10-day email challenge lead magnet video script eBook lead magnet 2 x blogs Challenge: How to make the topic of accounting sound engaging and less ‘men in suits’ dry. The client wanted more of her personality in the copy, and to remove the fear of numbers for her target market, reassuring them her business makes doing the numbers easy. Outcome: Copy that’s more engaging, that simplifies the idea of finances for business owners, and inspires them to see how knowing their numbers helps them take charge and grow their business. The client gave me some lovely feedback, saying I made the content: “… more interesting than if I had written it myself, spending time labouring over each word. She made complex topics simple and definitely more interesting, with engaging calls to action. She also went above and beyond to ensure my content was delivered ahead of time.”

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Article
Bay Area Beauty - feature on 3 San Francisco beauty clinics for Professional Beauty magazine

In my role as Deputy Editor on B2B beauty industry title, Professional Beauty magazine (Australia), I wrote this feature article profiling 3 San Francisco beauty salons/skin clinics.

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Article
The eyes have it - feature on non-surgical cosmetic eye enhancements

Researched and wrote article on non-surgical eye enhancements for Australian and US issues of Art of Cosmetic Beauty magazine. ACHIEVEMENTS: Commendations from the publisher and numerous well-regarded health practitioners for the scope and accuracy of my research, and my knack for translating detailed medical information into reader-friendly copy.

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Article
Creatures/Siouxsie Sioux feature - CREAM magazine

I pitched this interview and feature on Siouxsie Sioux and her band The Creatures, to culture/fashion title, Cream, ahead of the band playing the Hemispheres music event during the Sydney 2000 Olympic Arts Festival.

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Ad/Promotional Copy
Brother P-Touch ad copywriting

Wrote copy for this Brother P-Touch ad that appeared in the Sydney Morning Herald's Good Weekend magazine.

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