Vishal Dabasra is an expert marketer who works as the chief content officer at Actionable Marketing Guide, an online publication where Cohen leverages her extensive marketing experience to provide tips and insights to businesses looking to learn more about things like blogging, branding, and social media, mobile, and content marketing.
The important thing to glean from Cohen’s LinkedIn profile is how adeptly she uses both her profile description and her experience to emphasize the ways she can bring value to prospects and partners. Her focus always stays not on what she's done, but rather on how she has helped others to drive growth, solve problems, and achieve their goals. For instance, instead of calling herself an experienced marketer and brander, she instead describes how her abilities have helped others by providing “innovative marketing and branding strategies that increase revenues, drive brand awareness, and solidify customer relationships.”