Willow Aliento

Content Strategist, Copy Editor, Copywriter

Scientific thinking meets creative communications

I have a combined 30 years of experience working across research, journalism, communications, campaigning, marketing, advertising, community liaison and stakeholder relations. I have demonstrated abilities in creative, innovative and strategic thinking, and devising content and programs that reach and engage people.

With a foundation in journalism my writing, editing and proofreading skills are exceptional, and I am fluent and experienced across traditional and new media platforms. In addition to my well-honed wordsmithing skills, I have expertise and talent with layout, design, photography, art direction, video production and audio production.

My professional experience has been strongly oriented towards communications, strategy and research within Science, Technology, Engineering, Arts and Maths [data, economics and finance].
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Case Study, Press Release, Ad/Promotional Copy, Email Newsletter, Guide, Script
More Information
Henty NSW Australia|English
Publications
N/A

Published Content

6
jobsite.procore.com
Article
Don’t Let Scope Creep Sneak Up On You

One of the major challenges for any business is ensuring the goal posts don't shift in ways that compromise the bottom line. In construction, "scope creep" can be a major problem, so I combined research, interview and industry trends to write a useful and readable article on the topic.

May 10th, 2019
theguardian.com
Article
Roll with it: why more people with disability are not employed by retailers

This article started with me wondering, "why don't we see more people who use wheelchairs working in retail?". Turned out that was a very important question to ask, as it revealed some valuable insights about how we design and work within our buildings and why inclusiveness and accessibility really matter.

January 19th, 2017
thefifthestate.com.au
Article
What we need to know about soils, including growing things at home

Taking a deep look into the earth beneath our feet - the multidimensional role of soil in terms of agriculture, carbon storage, regenerative landscapes, urban food growing and even some DIY tips for sequestering carbon at home while reaping rewards like tomatoes and basil!

August 1st, 2019
thefifthestate.com.au
Ebook
Office Waste: A Guide for our Future

Everything anyone might need to know about waste in the commercial property sector, and how to reduce, recycle and repurpose it, from the nitty gritty details of why takeaway coffee cups are such a problem, through the big picture of resource recovery and the circular economy. I helped develop the content plan, and took the lead author role for this publication, produced by The Fifth Estate for CitySwitch.

April 5th, 2016
jobsite.procore.com
Article
Futuristic Ribbon Building Built with the Power of the Cloud

Take a challenging site, a dynamic design and then add the extraordinary capabilities of digital engineering, BIM!

September 1st, 2019
thefifthestate.com.au
Article
Logistics must be part of any circular economy strategies

The story no-one had told before about the missing link in Circular Economy strategies. My background in sustainability, policy, logistics and geospatial science helped me ask the right questions and craft excellent reporting!

September 12th, 2019
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