Winter Abadoo is an AWAI-verified copywriter and the founder of The Urgent Word -- a dynamic content creation company that specializes in online writing and direct response copywriting guaranteed to increase conversions. Prior to launching The Urgent Word, Winter had the privilege of working with brands such as Stanford University, Warner Bros., and Time Inc., creating online content that increased brand awareness, boosted social media traffic, created media buzz and drove sales. A graduate of Northwestern University’s Medill School of Journalism, Winter believes that exercising her gratitude muscle is one of the many factors that has led her to success — using mental conditioning to write results-driven copy for her clients. She considers herself a brutal critique of her own work, never turning in a piece of content unless it is her best. In her professional and personal life, Winter values integrity, loyalty, and treating others how she would wish to be treated. When she isn’t writing powerful, polished and professional content, Winter is most likely at the gym, making silly faces for her son or attempting a healthy recipe that her husband probably won’t like. As a wannabe vegetarian married to a lover of fried chicken, she is well-acquainted with perseverance.