Winter Abadoo

Copy Editor, Copywriter, Writer

Telling stories that increase conversions

Winter Abadoo is an AWAI-verified copywriter and the founder of The Urgent Word -- a dynamic content creation company that specializes in online writing and direct response copywriting guaranteed to increase conversions. Prior to launching The Urgent Word, Winter had the privilege of working with brands such as Stanford University, Warner Bros., and Time Inc., creating online content that increased brand awareness, boosted social media traffic, created media buzz and drove sales. A graduate of Northwestern University’s Medill School of Journalism, Winter believes that exercising her gratitude muscle is one of the many factors that has led her to success — using mental conditioning to write results-driven copy for her clients. She considers herself a brutal critique of her own work, never turning in a piece of content unless it is her best. In her professional and personal life, Winter values integrity, loyalty, and treating others how she would wish to be treated. When she isn’t writing powerful, polished and professional content, Winter is most likely at the gym, making silly faces for her son or attempting a healthy recipe that her husband probably won’t like. As a wannabe vegetarian married to a lover of fried chicken, she is well-acquainted with perseverance.
Content Types
Article, Ebook, Case Study, Website Copy, Press Release, Direct Mail, Blog Post, Email Newsletter
More Information
Northwestern University, Master of Science in Journalism
London, UK|English

Published Content

Blog Post
The Truth: Does Eating Breakfast Help You Drop Pounds?

Confession: I actually fantasize about breakfast. Whether it’s eggs, baked oats, or just more eggs, I love the first meal of the morning and am usually thinking about it right before bed. Luckily, science is on my side.

January 5th, 2018
Blog Post
Too Much Alcohol and Exercise Don’t Mix

After a long hard week, it can be easy to decompress on Friday evening with friends and drinks. However, your plans to get in a great workout on Saturday could easily be compromised by that extra beer.

December 1st, 2017
Blog Post
Boost Your Immune System With These 5 Foods

Don’t let sickness keep you from fitness – with a busy schedule, it’s easy to break the cardinal rules of a healthy immune system: sleep, water, regular exercise, and a diet full of cold and flu fighters. Combine all of that with the murky and wet weather, constant germs from shared bus and subway handles, and shared air at the office and, ew.

October 20th, 2017
Blog Post
How to Talk to Your Kids about Trauma

Honest, age-appropriate communication with children is one of the most important elements of helping youngsters handle news of traumatic events. Learn from Victor Carrion, MD, how a parent can best support their child’s understanding of what they see.

July 8th, 2016
Blog Post
Rare disease day: PCD looks like cystic fibrosis, but isn’t

It's a lung condition that can be just as deadly as cystic fibrosis, is almost as common, and looks just like it – but it's not CF. Most people have never heard of primary ciliary dyskinesia (PCD), although an estimated 25,000 Americans have it, and less than 1000 know it.

February 29th, 2016
Blog Post
Neonatology Superhero at Stanford Celebrates More Than 50 Years of Caring for the World’s Most Fragile Babies

Meet Philip Sunshine, MD, a one-of-a-kind superhero in the world of neonatology and prematurity, albeit more seasoned than most. That’s because he’s 84, still taking care of babies at Lucile Packard Children’s Hospital Stanford, and showing no signs of stopping.

November 12th, 2014
Blog Post
Rare Twins Deliver Holiday Joy

Allison and Kevin Carlson will soon be taking home two great Christmas gifts from Lucile Packard Children’s Hospital at Stanford – a set of rare monoamniotic twins named Kate and Annie, delivered on November 7 at just 30 weeks gestation.

December 12th, 2012
Blog Post
Rare Heart-Lung Transplant Allows 12-Year-Old Girl to Have A Second Chance At Life

“Your daughter won’t live out the year.” Such are words that a parent would never want to hear. Kathy and John Groebner had to stomach this grim statement when a Minnesota doctor diagnosed their daughter Katie Grace, now 12, with idiopathic pulmonary arterial hypertension, “IPAH,” at only 5 years old.

August 14th, 2014
Blog Post
Screen Time for the School Year: Expert Offers Tips

While it may seem like screen-based homework makes it easier for kids to spend more hours on their device of choice, Thomas Robinson, MD, MPH, director of the Center for Healthy Weight at Lucile Packard Children’s Hospital Stanford, has some helpful tips for parents looking to set boundaries around family screen time – and the pointers are good all year-round.

October 29th, 2014
Blog Post
Elijah’s Garden Grows As Symbol of Hope, Generosity

Holding his arms out like a little bird in flight, Elijah Herman ran around the redwood tree in the backyard that has been turned into his own personal wonderland. “Let me show you a trick!” he said. Zipping to and fro, he pointed out where worms live—in the dirt, of course—jumped on his tricycle for a quick ride, and paused to pose for the camera. At just three years old, his energy level and superhero imitations would seem typical if not for what has been the toughest eight months of his life—Elijah has leukemia, diagnosed in just December of last year.

August 9th, 2011
Blog Post
‘Lipstick Girl’ Gets Big Birthday Wish: A Life-Saving Double Lung Transplant

Teeth brushed and lipstick on? Check. Doris Diaz’s lifelong battles with severe cystic fibrosis, which included needing oxygen 24/7 — haven’t kept her from becoming a legend in her elementary school in Menlo Park. She is also known as “The Lipstick Girl” — as she never leaves the house without a layer of her favorite gloss. After her double lung transplant on June 4, 9-year-old Doris is able to take deep breaths for the first time in her life.

July 15th, 2014
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