Renae Gregoire helps business owners and marketers create content that leads more people to “YES!” She does so by strategizing, writing, editing, and empathizing, always asking whether prospects will like what they see, hear, feel, and experience while interacting with your brand. Get her free e-book “5 Ways to Power-Up Your Marketing Content” at www.ineedcopy.com. She’s on Twitter @WriterRen.