Useful for the reader content is branding. Branding is a story.
I am a junior copywriter. I enjoy writing and editing. When I write or edit any content, I do my best to make it sound simple, interesting and useful for the reader. I believe any content is branding, any published content is marketing. No matter what I write, I write for the reader.
How can I be helpful to you? I can write and edit your website content, create slogans, write blog posts, advertisement scripts, tweets and product descriptions. Your content is the story of your brand.
Any copywriting has its purpose and goal. The purpose of telling a brand story and a goal to make the name be remembered as useful.