Allie Gray Freeland

Copy Writer, Ghostwriter, Technical Writer, Writer, Writer Manager

Senior-level writer and editor leveraged to improve your brand's share of voice, influence, and conversions through compelling and succinct copy.

I am a senior-level writer and editor with the goal of improving your business' share of voice, influence, and conversions through copy. I am one part grammar geek, one part marketer, and one part distiller... I love taking complex topics and making them understandable to readers.

I have 12+ years of experience as a freelance writer, working for more than 50 brands in a range of industries, many of them Fortune 500s. My most recent stint was as Contributing Editor to H&R Block. I love writing about marketing, martech, business, education, finance, tax, and technology.
Categories
Content Types
Blog Post, Direct Mail, Ebook, Whitepaper, Website Copy, Social Copy, Interview, Article, Ad/Promotional Copy
More Information
University of Minnesota, Journalism
Clemson University, Master's Certificate - SEO
U.S.|English
Publications

eBooks

3
How to Choose a College
PDF upload
Ebook
How to Choose a College

After you have identified that college is in your immediate future, your next step is to ask the question, “What type of college is right for me?” As a modern-day student, you need to consider multiple things when selecting the perfect college. Before you come to a conclusive decision, consider the following:  Modality (online versus classroom-based)  Length of time in school (two-year versus four-year programs)  Type of college (public, private, or community college)  Location  Major

March, 1 2018
Maximizing Your Reach
PDF upload
Ebook
Maximizing Your Reach

To maximize your reach and impact with your communication endeavors, reach audiences in their language, wherever they are, on their preferred devices and channels. Take into account that multilingual and multicultural audiences have the same needs that English speakers have, and producing inclusive content and resources will only help your agency better achieve program goals and drive outcomes.

March, 1 2018
7 Steps to Better Digital Engagement
PDF upload
Ebook
7 Steps to Better Digital Engagement

Identifying your audience, capturing their attention and nurturing their interest makes all the difference when it comes to creating real change for the people you serve. But getting your audience’s attention isn’t just about pressing send - it’s part art and part science. From building your brand to formatting your messages, this checklist has the tips and tricks that public sector organizations need to drive real engagement with their messages, and create better lives for more people.

September, 1 2017

Allie's Blog Post Writing Samples

93
Inside Amazon’s Approach to Data and People-Based Marketing
blog.liveintent.comBlog Post
Inside Amazon’s Approach to Data and People-Based Marketing
April, 24 2018
May Holiday Marketing: Ideas for Sweepstakes, Contests and More
blog.woobox.com
May Holiday Marketing: Ideas for Sweepstakes, Contests and More
April, 12 2018
Capturing Visual Interest on Social Media in 5 Seconds or Less
adparlor.com
Capturing Visual Interest on Social Media in 5 Seconds or Less
March, 10 2016
The Power of Pay for Travel Writers: Study Results on Freelancer Rates and Quality
clearvoice.com
The Power of Pay for Travel Writers: Study Results on Freelancer Rates and Quality
March, 28 2018
Back to School: 7 Ways to Rehab Your Enterprise Blog This Fall
clearvoice.com
Back to School: 7 Ways to Rehab Your Enterprise Blog This Fall
August, 19 2015
The Ultimate Guide to Capitalizing on Social Influencers
adparlor.com
The Ultimate Guide to Capitalizing on Social Influencers
June, 7 2016
The Must-Have Elements of Creating a Great Content Campaign With ClearVoice
clearvoice.com
The Must-Have Elements of Creating a Great Content Campaign With ClearVoice
June, 6 2017
How to Launch an Influencer Marketing Campaign: A Get-Started Guide
clearvoice.com
How to Launch an Influencer Marketing Campaign: A Get-Started Guide
November, 9 2017
Increase Your Content Distribution for Free
clearvoice.com
Increase Your Content Distribution for Free
October, 27 2015
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
clearvoice.com
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
January, 16 2018
How to Boost Conversions With the 6 Elements of Persuasion
clearvoice.com
How to Boost Conversions With the 6 Elements of Persuasion
March, 28 2018
8 Things I’ve Learned the First 8 Years of Freelancing
clearvoice.com
8 Things I’ve Learned the First 8 Years of Freelancing
March, 20 2018
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
clearvoice.com
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
August, 25 2015
Better off Dead than on the Second Page of Google: SEO Ranking Factors for 2018
blog.fiverr.comBlog Post
Better off Dead than on the Second Page of Google: SEO Ranking Factors for 2018

Google has a complex and secret algorithm to rank website content on the web. In fact, there are at least 200 ranking factors – which makes it hard to stay up to speed on tactics that improve your website’s rankings. So, as an entrepreneur or business owner, what can you do to boost your chances of ranking at the top of search results? Here are a few SEO strategies (which you can execute with the help of Fiverr doers) to help lift your website’s rankings.

January, 2 2018
6 Ways to Optimize Branded YouTube Content to Maximize Views
adparlor.comBlog Post
6 Ways to Optimize Branded YouTube Content to Maximize Views

The sheer quantity and diversity of YouTube content presents the opportunity to entertain, engage, and hook your audience. While you may think that consumers might shy away from branded video content, the opposite is the case: 75 percent of users visit a brand’s site after viewing a branded video, and according to Inc. magazine, 64 percent are more likely to purchase a product from an eCommerce site after watching a related video.

March, 22 2016
Five Brands Doing it Right on Instagram
adparlor.comBlog Post
Five Brands Doing it Right on Instagram

While Facebook, Twitter, and LinkedIn are social media mainstays, marketers are increasingly embracing the power of . In fact, eMarketer reported that by 2017, 71 percent of U.S. companies will use Instagram for marketing purposes, edging out Twitter.

March, 8 2016
The Ultimate Guide to Monetizing on Pinterest
adparlor.comBlog Post
The Ultimate Guide to Monetizing on Pinterest

How to use Pinterest as a business

March, 12 2018
Inside the Minds of Natural-Born Leaders
digitaljournal.comArticle
Inside the Minds of Natural-Born Leaders
October, 8 2012
Gamifying Your Website and Engaging Users
howdesign.comArticle
Gamifying Your Website and Engaging Users
April, 27 2012
What To Ask When Choosing a Tax Advisor
web.blockadvisors.comArticle
What To Ask When Choosing a Tax Advisor
February, 21 2018
See How Bracket Marketing Works, Why It Kicks Butt, & How to Handle It
blog.woobox.comArticle
See How Bracket Marketing Works, Why It Kicks Butt, & How to Handle It
February, 20 2018
4 Tips to Gain More Conversions Through Your Ad Copy & Marketing Messages
blog.liveintent.comArticle
4 Tips to Gain More Conversions Through Your Ad Copy & Marketing Messages

Gaining more sales through ad copy and marketing hacks

February, 7 2018
How to Use Comedy to Tell a Better Story and Hook Customers
clearvoice.comArticle
How to Use Comedy to Tell a Better Story and Hook Customers
January, 25 2018
Dear Marketers, 13 Ways You Can Be a Better Client to Freelance Writers
clearvoice.comArticle
Dear Marketers, 13 Ways You Can Be a Better Client to Freelance Writers
January, 16 2018
The Ultimate List of Marketing Conferences 2018
clearvoice.comArticle
The Ultimate List of Marketing Conferences 2018
March, 1 2018
2018 Holiday Marketing Guide: How to Prepare & Promote
blog.woobox.comArticle
2018 Holiday Marketing Guide: How to Prepare & Promote
January, 10 2018
How to Attribute Real-Life, In-Store Conversions of Programmatic Advertising
blog.liveintent.comArticle
How to Attribute Real-Life, In-Store Conversions of Programmatic Advertising
January, 2 2018
15 Scenarios When to Pay Freelance Writers Higher Rates
clearvoice.comArticle
15 Scenarios When to Pay Freelance Writers Higher Rates
October, 31 2017
The IRS Phone Scam: Does the IRS Call You?
hrblock.comArticle
The IRS Phone Scam: Does the IRS Call You?
October, 25 2017
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
clearvoice.comArticle
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
January, 16 2018
Are You A Victim of An IRS Phishing Scam?
hrblock.comArticle
Are You A Victim of An IRS Phishing Scam?
July, 13 2017
Top 10 Small Business Deductions You Should Be Making
hrblock.comArticle
Top 10 Small Business Deductions You Should Be Making
June, 6 2017
The Must-Have Elements of Creating a Great Content Campaign With ClearVoice
clearvoice.comArticle
The Must-Have Elements of Creating a Great Content Campaign With ClearVoice
June, 6 2017
Find Your Prior-Year AGI to E-File Your Taxes
blogs.hrblock.comArticle
Find Your Prior-Year AGI to E-File Your Taxes
March, 10 2017
I was covered by my parents' health insurance until September 2017, and then I enrolled in my own health insurance plan. My insurance is a HDHP, and I have a HSA. Will I owe a health insurance penalty for failure to maintain coverage?
blogs.hrblock.comArticle
I was covered by my parents' health insurance until September 2017, and then I enrolled in my own health insurance plan. My insurance is a HDHP, and I have a HSA. Will I owe a health insurance penalty for failure to maintain coverage?
December, 1 2017
How to Boost Conversions With the 6 Elements of Persuasion
clearvoice.comArticle
How to Boost Conversions With the 6 Elements of Persuasion
May, 4 2016
5 Tips on How to Build Your Business Visibility With Online Reviews
business.comArticle
5 Tips on How to Build Your Business Visibility With Online Reviews
September, 27 2016
Optimize Your Message: How to A/B Test on Social
adparlor.comArticle
Optimize Your Message: How to A/B Test on Social
June, 14 2016
How to Launch an Influencer Marketing Campaign: A Get-Started Guide
clearvoice.comArticle
How to Launch an Influencer Marketing Campaign: A Get-Started Guide
November, 9 2017
Increase Your Content Distribution for Free
clearvoice.comArticle
Increase Your Content Distribution for Free
October, 27 2015
ClearVoice Talent Network
clearvoice.comArticle
ClearVoice Talent Network
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
clearvoice.comArticle
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
August, 25 2015
Back to School: 7 Ways to Rehab Your Enterprise Blog This Fall
clearvoice.comArticle
Back to School: 7 Ways to Rehab Your Enterprise Blog This Fall
August, 19 2015
Engaging Influencers to Expand Your Reach
chimaeralabs.comArticle
Engaging Influencers to Expand Your Reach
September, 23 2015
12 WordPress Hacks to Power Content and Save Time
searchenginejournal.comArticle
12 WordPress Hacks to Power Content and Save Time
July, 15 2015
Learning from Mistakes: What These 4 Big Data Breaches Teach Us
experts.allbusiness.comArticle
Learning from Mistakes: What These 4 Big Data Breaches Teach Us
June, 26 2015
10 Considerations When Building a Business Website
huffingtonpost.comArticle
10 Considerations When Building a Business Website
June, 17 2015
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