Allie Gray Freeland

Copywriter, Ghostwriter, Technical Writer, Writer, Managing Editor

Senior-level writer and editor leveraged to improve your brand's share of voice, influence, and conversions through compelling and succinct copy.

I am a senior-level writer and editor with the goal of improving your business' share of voice, influence, and conversions through copy. I am one part grammar geek, one part marketer, and one part distiller... I love taking complex topics and making them understandable to readers.

I have 12+ years of experience as a freelance writer, working for more than 50 brands in a range of industries, many of them Fortune 500s. My most recent stint was as Contributing Editor to H&R Block. I love writing about marketing, martech, business, education, finance, tax, and technology.
Categories
Content Types
Blog Post, Direct Mail, Ebook, Whitepaper, Website Copy, Social Copy, Interview, Article, Ad/Promotional Copy
More Information
University of Minnesota, Journalism
Clemson University, Master's Certificate - SEO
U.S.|English
Publications
N/A

eBooks

3
PDF upload
Ebook
How to Choose a College

After you have identified that college is in your immediate future, your next step is to ask the question, “What type of college is right for me?” As a modern-day student, you need to consider multiple things when selecting the perfect college. Before you come to a conclusive decision, consider the following:  Modality (online versus classroom-based)  Length of time in school (two-year versus four-year programs)  Type of college (public, private, or community college)  Location  Major

March, 1 2018
PDF upload
Ebook
Maximizing Your Reach

To maximize your reach and impact with your communication endeavors, reach audiences in their language, wherever they are, on their preferred devices and channels. Take into account that multilingual and multicultural audiences have the same needs that English speakers have, and producing inclusive content and resources will only help your agency better achieve program goals and drive outcomes.

March, 1 2018
PDF upload
Ebook
7 Steps to Better Digital Engagement

Identifying your audience, capturing their attention and nurturing their interest makes all the difference when it comes to creating real change for the people you serve. But getting your audience’s attention isn’t just about pressing send - it’s part art and part science. From building your brand to formatting your messages, this checklist has the tips and tricks that public sector organizations need to drive real engagement with their messages, and create better lives for more people.

September, 1 2017

Allie's Blog Post Writing Samples

93
blog.liveintent.com
Blog Post
Inside Amazon’s Approach to Data and People-Based Marketing
April, 24 2018
blog.woobox.com
May Holiday Marketing: Ideas for Sweepstakes, Contests and More
April, 12 2018
adparlor.com
Capturing Visual Interest on Social Media in 5 Seconds or Less
March, 10 2016
clearvoice.com
The Power of Pay for Travel Writers: Study Results on Freelancer Rates and Quality
March, 28 2018
clearvoice.com
Back to School: 7 Ways to Rehab Your Enterprise Blog This Fall
August, 19 2015
adparlor.com
The Ultimate Guide to Capitalizing on Social Influencers
June, 7 2016
clearvoice.com
The Must-Have Elements of Creating a Great Content Campaign With ClearVoice
June, 6 2017
clearvoice.com
How to Launch an Influencer Marketing Campaign: A Get-Started Guide
November, 9 2017
clearvoice.com
Increase Your Content Distribution for Free
October, 27 2015
clearvoice.com
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
January, 16 2018
clearvoice.com
How to Boost Conversions With the 6 Elements of Persuasion
March, 28 2018
clearvoice.com
8 Things I’ve Learned the First 8 Years of Freelancing
March, 20 2018
clearvoice.com
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
August, 25 2015
blog.fiverr.com
Blog Post
Better off Dead than on the Second Page of Google: SEO Ranking Factors for 2018

Google has a complex and secret algorithm to rank website content on the web. In fact, there are at least 200 ranking factors – which makes it hard to stay up to speed on tactics that improve your website’s rankings. So, as an entrepreneur or business owner, what can you do to boost your chances of ranking at the top of search results? Here are a few SEO strategies (which you can execute with the help of Fiverr doers) to help lift your website’s rankings.

January, 2 2018
adparlor.com
Blog Post
6 Ways to Optimize Branded YouTube Content to Maximize Views

The sheer quantity and diversity of YouTube content presents the opportunity to entertain, engage, and hook your audience. While you may think that consumers might shy away from branded video content, the opposite is the case: 75 percent of users visit a brand’s site after viewing a branded video, and according to Inc. magazine, 64 percent are more likely to purchase a product from an eCommerce site after watching a related video.

March, 22 2016
adparlor.com
Blog Post
Five Brands Doing it Right on Instagram

While Facebook, Twitter, and LinkedIn are social media mainstays, marketers are increasingly embracing the power of . In fact, eMarketer reported that by 2017, 71 percent of U.S. companies will use Instagram for marketing purposes, edging out Twitter.

March, 8 2016
adparlor.com
Blog Post
The Ultimate Guide to Monetizing on Pinterest

How to use Pinterest as a business

March, 12 2018
digitaljournal.com
Article
Inside the Minds of Natural-Born Leaders
October, 8 2012
howdesign.com
Article
Gamifying Your Website and Engaging Users
April, 27 2012
web.blockadvisors.com
Article
What To Ask When Choosing a Tax Advisor
February, 21 2018
blog.woobox.com
Article
See How Bracket Marketing Works, Why It Kicks Butt, & How to Handle It
February, 20 2018
blog.liveintent.com
Article
4 Tips to Gain More Conversions Through Your Ad Copy & Marketing Messages

Gaining more sales through ad copy and marketing hacks

February, 7 2018
clearvoice.com
Article
How to Use Comedy to Tell a Better Story and Hook Customers
January, 25 2018
clearvoice.com
Article
Dear Marketers, 13 Ways You Can Be a Better Client to Freelance Writers
January, 16 2018
clearvoice.com
Article
The Ultimate List of Marketing Conferences 2018
March, 1 2018
blog.woobox.com
Article
2018 Holiday Marketing Guide: How to Prepare & Promote
January, 10 2018
blog.liveintent.com
Article
How to Attribute Real-Life, In-Store Conversions of Programmatic Advertising
January, 2 2018
clearvoice.com
Article
15 Scenarios When to Pay Freelance Writers Higher Rates
October, 31 2017
hrblock.com
Article
The IRS Phone Scam: Does the IRS Call You?
October, 25 2017
clearvoice.com
Article
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
January, 16 2018
hrblock.com
Article
Are You A Victim of An IRS Phishing Scam?
July, 13 2017
hrblock.com
Article
Top 10 Small Business Deductions You Should Be Making
June, 6 2017
clearvoice.com
Article
The Must-Have Elements of Creating a Great Content Campaign With ClearVoice
June, 6 2017
blogs.hrblock.com
Article
Find Your Prior-Year AGI to E-File Your Taxes
March, 10 2017
blogs.hrblock.com
Article
I was covered by my parents' health insurance until September 2017, and then I enrolled in my own health insurance plan. My insurance is a HDHP, and I have a HSA. Will I owe a health insurance penalty for failure to maintain coverage?
December, 1 2017
clearvoice.com
Article
How to Boost Conversions With the 6 Elements of Persuasion
May, 4 2016
business.com
Article
5 Tips on How to Build Your Business Visibility With Online Reviews
September, 27 2016
adparlor.com
Article
Optimize Your Message: How to A/B Test on Social
June, 14 2016
clearvoice.com
Article
How to Launch an Influencer Marketing Campaign: A Get-Started Guide
November, 9 2017
clearvoice.com
Article
Increase Your Content Distribution for Free
October, 27 2015
clearvoice.com
Article
ClearVoice Talent Network
clearvoice.com
Article
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
August, 25 2015
clearvoice.com
Article
Back to School: 7 Ways to Rehab Your Enterprise Blog This Fall
August, 19 2015
chimaeralabs.com
Article
Engaging Influencers to Expand Your Reach
September, 23 2015
searchenginejournal.com
Article
12 WordPress Hacks to Power Content and Save Time
July, 15 2015
experts.allbusiness.com
Article
Learning from Mistakes: What These 4 Big Data Breaches Teach Us
June, 26 2015
huffingtonpost.com
Article
10 Considerations When Building a Business Website
June, 17 2015
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