Andrea Tolu

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer

I translate the complexity of the food industry into clear and engaging marketing content

As a marketing manager in the food sector – overseeing multiple projects, a team and a budget – the last thing you need is to be outsourcing your content to a writer who doesn’t know your industry and requires constant handholding. What you’re looking for is to free up internal resources, not the other way around.

Finding a writer with the right experience can be challenging, though.

If that sounds like you, you’ve come to the right place.

I help B2B businesses in the food industry create marketing materials that generate leads and increase their authority.

My clients operate in different areas – enterprise software, restaurant tech, food safety, foodservice, agtech, manufacturing, ingredients – and range from start-ups to large groups. All of them, however, are in the business of helping their customers make food safer and better for everyone.

When you work with me you get a writer with experience in the industry, a genuine passion for the complexity of the food supply chain and the skills to translate it into clear and effective marketing content that speaks to your prospects.

THREE REASONS TO WORK WITH ME (and what they mean for you)

A diverse background
Before becoming a freelancer, I worked for nine years in Operations for an IT multinational, with a four-year break as a foreign language teacher. Going from the cubicle to the classroom and back again during thirteen years taught me the first rule of communication: know your audience and adapt to them, whether it’s language students or business executives.

What this means for you
Thanks to my experience communicating with different groups of people, I can adapt to your prospects, using the appropriate style and tone, and breaking down complex ideas into clear and well-structured marketing materials they will read, enjoy and learn from.

A global professional
As a proud member of the Erasmus generation, for most of my adult life I’ve lived and worked in multilingual and multicultural environments in four different countries.

What this means for you
The food system is global and so is your audience. Thanks to my international experience, I’m well-positioned to communicate with your prospects, even when English is not their first language.

Industry knowledge
As a freelance writer, I have experience in different areas of the food industry: FDA and EU regulations, sustainability, nutrition, consumer trends and restaurant management solutions, to name just a few.

What this means for you
Your product or service doesn’t exist in isolation: it’s part of the wider food supply chain and your prospects will want to know where it fits in the bigger picture. With my well rounded writing experience I can build a better business case for it.
Content Types
Article, Blog Post, Whitepaper, Website Copy, Interview, Case Study, Press Release, Infographic, Email Newsletter, Landing Page
More Information
Barcelona, Spain|English

Food safety




Software for the food industry


Food regulations and trends


Ingredients and supplements


Food manufacturing