Jessica Baron

I transform complex ideas into compelling narratives that connect with your audience. With expertise at the intersection of technology, medicine, and ethics, I specialize in helping companies in highly-regulated industries navigate the AI revolution with content that builds trust while driving engagement.

I have 15 years of experience as a writer and researcher, and have a broad range of knowledge that extends into fields from manufacturing to luxury retail and have written everything from whitepapers to banner ads.

I earned a Ph.D. in History and Philosophy of Science from the University of Notre Dame in 2013, specializing in the history of medicine before pursuing a career in tech ethics. In 2019, I left academia to start the boutique consulting firm Arista Consulting, LLC as a way of helping businesses reach their audiences in an authentic, clear, and informative way.

My own work has appeared in mainstream media outlets, HuffPost, Aeon, Spirituality & Health, and The Daily Beast. I also served as an Innovation contributor for Forbes with my own column on tech ethics and consumer technologies.

Most of my current work involves research and writing for tech and health companies. I also spend a fair amount of time ghostwriting for thought leaders looking to share their expertise with a wider audience, particularly members of the Forbes Technology Council. I'm well-versed in both B2B and B2C content.

I also have extensive experience as an editor thanks to my time as the Managing Editor for a top-tier academic journal. I have taught at the university level, including courses for undergrads on the history of medicine and tech ethics, as well as professionalization seminars for faculty on science communication.