Saving the World one good story at a time.
So, folks — the gig is up. Welcome to the Metamorphosis of Content Marketing; A new era in which Millennials and the Gen-Zers behind them, will require unrelenting levels of transparency and authenticity in corporate messaging. Customers now want to be, Empathized with, Educated — Empowered! They want to be supported to make the best decisions they can, given their particular circumstances at any given time. Today’s audience expects firms to supply the insights they need, from Subject Matter Experts (SMEs) they trust, in an honest, open, peer–to-peer kind of way. They are real people and they want to hear from real people. How do we make sure our marketing hits the mark?