bethel desmond

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Technical Writer, Writer

Saving the World one good story at a time.

Corporate Storyteller: Able to shape, articulate and share well-crafted business strategies, narratives and exemplary Thought Leadership. Launched Award Winning ‘Medium’ Thought Leadership site “Into the Future”, ‘Best of Technology Writer’, ‘Best of Artificial Intelligence Writer’. Published in The Economist and The WSJ.

Transformation Leader: Over 20 years of experience guiding leaders, teams and clients through sweeping fundamental transformation programs. Recognized by leaders as a driving, unifying force within organizations. Expertise in building Innovation and Storytelling/Thought Leadership capabilities. Accenture, London/PWC, NYC/IBM, NYC.

Content Strategist: Builds capabilities that can produce 100+ pieces of quality content for 300+ subject matter experts in 6 months with just a 2-person team, skyrocketing SMEs’ professional social media eminence. IBM Innovation Award Winner. Content Marketing expert and Thought Leader, please read “Everything Must Change”.

Social Media/Influencer Marketer: Award Winning Thought Leadership site, “Into the Future”, reached 6.5 Million targeted potential clients in 6 months, due to carefully cultivated influencer marketing strategies. Achieved with no budget for paid advertising, PR or design - Ground-Breaking ROI.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Case Study, Press Release, Ad/Promotional Copy, Infographic Copy, Presentation, Explainer Video
More Information
Fordham University, Social Work
New York, NY, USA|English
Publications
N/A

Published Content

2
medium.com
What the ‘Bleep’ is Wrong With Content Marketing? Part II; Eradicating the Elephant in the Room
October, 16 2018
medium.com
Article
What the ‘Bleep’ is Wrong With Content Marketing? Part I; How Your Content Defines You

So, folks — the gig is up. Welcome to the Metamorphosis of Content Marketing; A new era in which Millennials and the Gen-Zers behind them, will require unrelenting levels of transparency and authenticity in corporate messaging. Customers now want to be, Empathized with, Educated — Empowered! They want to be supported to make the best decisions they can, given their particular circumstances at any given time. Today’s audience expects firms to supply the insights they need, from Subject Matter Experts (SMEs) they trust, in an honest, open, peer–to-peer kind of way. They are real people and they want to hear from real people. How do we make sure our marketing hits the mark?

October, 16 2018
© ClearVoice, Inc.