Caroline Leopold

Content Strategist, Copywriter, Developmental Editor, Ghostwriter, Graphic Designer, Technical Writer, Writer, Managing Editor

Writer/Designer for Health & Technology Brands

Caroline Leopold helps brands engage audiences with candid and friendly dialogue. She melds words with code to create pleasing websites and landing pages. Caroline has freelanced for agencies repping major brands such as Johnson & Johnson, Benefiber, Home Depot, Ingram Micro, and Mitsubishi.

Caroline is an accomplished feature writer with stories found in Business Insider, Digital Journal, Engadget, MedCity News, Medical News Today, and others.
Content Types
Case Study, Blog Post, Article, Whitepaper, Direct Mail, Infographic Copy, Ebook, Guide, Interview, Website Copy, Press Release, Presentation, Landing Page
More Information
University of Illinois, Chicago, Master's
Trinity College, Hartford, CT, Bachelor's
Philadelphia, PA, USA|English

Health & Medical Content

Teen Accidents: A View from the Emergency Room
Ad/Promotional Copy
Liquid Biopsies for Cancer Detection Move Closer to Reality

Johnson & Johnson sponsored advertorial on biotechnology innovation.
YouTuber Shares Tips on Safe Selfies

A lively interview with professional videographer and YouTuber on visual storytelling and safe filming.

November 15th, 2018
Orthodontic Treatment Advances: Braces Then and Now
Blog Post
Five Ways Hospitals Can Reach A Wider Audience

Article on hospital marketing

March 22nd, 2018
Rapid test, vaccine may end Ebola outbreak

Interview with Cepheid and news article on rapid testing (diagnostics) for Ebola virus disease.

September 4th, 2015
How Stress Impacts Your Digestive Health
Blog Post
PBM Contracts: 7 Terms Employers Need to Know

Article to help employers navigate pharmacy benefits for their employees.

January 12th, 2018
Hearing Loss Linked to Increased Risk of Death
September 25th, 2015
Blog Post
How Water and Fiber Work in Digestion
Why Are My Teeth Sensitive? Is It Related to Age?
Amputation for Diabetes: What You Need to Know

Overview of treatment options for diabetes complications.

November 29th, 2016
Blog Post
Braces for All Ages: Orthodontic Appliances For Adults

Article is in a series to explain oral care topics while describing Colgate products.
Study sheds light on why men don’t live as long as women

News feature on medical research study

July 12th, 2015
Blog Post
Exercises for Good Digestive Health

Article offering ideas for exercise on digestive health. The blog post ties into Benefiber's popular line of fiber supplements.
Op-Ed: Doctors turned patients give lessons on dying process

An article on how physicians regard the dying process.

September 3rd, 2015
Ebola outbreak in Sierra Leone dashing hopes epidemic is over
June 24th, 2015
Digestion and Aging

Technology & Business

Buyer's guide for green cars: Eco-wheels for 8 personalities, including yours
February 1st, 2016
Airport Layovers Don’t Need to Be Boring Anymore with Zipcar

An interview with Zach Ellard of Zipcar, who discusses how short-term car rentals can benefit air travelers.

September 7th, 2017
How an Insurance Claim Affects Your Insurance Rate

An explainer on car insurance.
Parents can monitor their teen's driving with new tech

An article on Chevrolet's new safety technology.

September 10th, 2015
Book a “Daycation” with HotelsByDay
June 7th, 2017
Not in Nashville: Lessons From A Failed Transit Referendum
July 16th, 2018
Company captures rogue drones with low-tech invention
August 25th, 2015
Travefy: Group Itinerary Planning Made Easier
September 6th, 2017
Vacatia: Family-Friendly Resort Rentals
June 7th, 2017
Convoy Servicing Company’s Road to Growth
September 20th, 2017
Rome2rio: Have the Freedom to Not Plan Ahead

Interview with Rome2rio, an app that helps travelers get door-to-door directions to destinations.

April 2nd, 2018
MissTravel: Dating and Global Travel
August 3rd, 2017
Vacasa: Vacation Rentals Made Easier

An interview with Vacasa, an app to find vacation rentals.

June 7th, 2017
Utrip: Choose Your Own Travel Adventure With Custom Itineraries
June 7th, 2017
Pay Rent Online and Get Rewards
November 22nd, 2016
CleverLayover: Save Money On Global Travel

Interview with CleverLayover founder, an app that turns long layovers into adventures.

June 7th, 2017
How Travelers Can Get Free Lodging
December 14th, 2016
Travel Itineraries on an Integrated Dashboard
January 4th, 2017
Transit: An Easier Way to Navigate Public Transportation
January 14th, 2017
How to Avoid Common Traveler Woes for Spring Break 2016

Southern destinations and advice for Spring Break

March 8th, 2016

Popular Topics: Jobs & Pop Culture

Best (and Worst) Times to Ask for a Raise

Employment article geared to computer programmers

September 28th, 2017
Evaluating a Job Offer (or more than one)

Article geared toward software engineering careers.

October 3rd, 2017
Blog Post
Ten Careers Where You Could Make A Million Dollars in Ten Years

Article on career planning and personal finance for Paysa.

April 23rd, 2018
Introducing WalkCar: A laptop-sized personal transporter

The unveiling of a novel gadget --a tiny transporter-- went viral on social media.

August 9th, 2015
Ethernet switches used in nuclear plants vulnerable to hacking

The dawn of the Internet of Things brings security risks.

August 2nd, 2015
Robot shows self-awareness during experiment

Artificial Intelligence example shown by a cute robot. What does the future hold?

July 18th, 2015
Fashion designer makes entire collection using small 3D printers
July 27th, 2015
Blog Post
5 Lessons for Content Marketers From ‘Shark Tank’
May 19th, 2016
Blog Post
When Management Pushes Back on Raise Requests

How to in asking for a raise for Paysa.

October 11th, 2017
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