Connie Harrington

Content Strategist, Copywriter, Ghostwriter, Graphic Designer, Writer, Managing Editor

Content Marketing Strategist l Freelance Writer

Connie Harrington is a content strategist, writer, and graphic designer. For 15+ years, she has authored in B2B marketing content for companies of every scale--from fast-growing start-ups to global B2B enterprises. She has a passion for the written word and loves helping clients bring their stories to life.

Specialties: SEO content, web content, blog posts, email copy, social copy, newsletters, magazine articles, marketing content, evergreen content, case studies, white papers, thought leadership content.
Content Types
Article, Blog Post, Ebook, Social Copy, Website Copy, Interview, Case Study, Graphic, Infographic Copy, Email Newsletter, Social Card, Infographic
More Information
College of William and Mary in Virginia, Bachelor of Arts - Cum Laude - English and Applied Anthropology

Customer Experience & Customer Management

More Than Just Data: Why Actionable Insights Matter
August 13th, 2019
5 Blunt Truths About AI and Chatbot Limitations
October 8th, 2019
Blog Post
Are You CX Ready? 10 Expert Tips for Retailers

Blog posts that outlines essential elements retailers need to have to deliver a good customer experience.

July 31st, 2019
Blog Post
What is Conversation?

Blog post detailing the key elements of conversation and how to engage customers in genuine pre-sales conversations online.

September 18th, 2019
Blog Post
How Conversation Can Transform Your E-Shop into a Destination

Blog post featuring a case study on conversational marketing.

June 25th, 2019
Blog Post
Forrester: Proactive Customer Contact is Essential

This blog post explains why and when use proactive outbound notifications to keep customers informed.

January 13th, 2015
PDF upload
5 P's of Client Experience

Whitepaper on client experience for salon and spa owners.

PDF upload
Receipt Surveys vs. Mystery Shopping: Which One Gives Comprehensive Insight into CX?

Whitepaper comparing mystery shopping and register receipt surveys.
Blog Post
Why Does Customer Experience Matter? Two Powerful Reasons

This blog post explains why small businesses need to put strong CX foundation in place early on.

August 28th, 2018
Blog Post
The 4 Phases of Closed Loop Alerting Maturity

This blog post describes the four stages companies go through in their efforts to collect and close the loop on customer feedback.

February 29th, 2016
3 Reasons Why You Need to Adopt SMS Surveys

This article explains why companies must use text surveys to collect customer feedback.

March 23rd, 2016
How Customer Experience Ties to Revenue

This article details research that proves the link between customer experience and revenue.

December 5th, 2014
Blog Post
Which Feedback Gathering Channels Are Right for Your CX Program? [Infographic]

This blog post and infographic explains popular CX feedback gathering channels.

March 7th, 2016
3 Musts for Your 2015 VoC To-Do List

This article discusses key steps in establishing a voice of the customer (VoC) program.

December 21st, 2014
10 Need-to-Know Customer Dissatisfaction Stats

This article shares 10 critical statistics that demonstrate why it's essential to manage negative customer feedback.

December 28th, 2014
Blog Post
Is Your Front-Line Team Embodying Your Brand?

This blog post explains why every customer-facing employee should be a brand ambassador.

January 5th, 2015
3 Inspiring Stories of Visionary CX Leadership

This blog post tells the story of visionaries who always put customer needs first.

September 6th, 2016
Blog Post
Closing the Gap Between CX Aspiration and Reality

This blog post provides advice on how to make your CX vision a reality.

February 9th, 2017
Blog Post
3 CX Metrics You Should Be Tracking

This blog post details three essential CX metrics that every company should know.

February 16th, 2017
Blog Post
5 Small CX Actions That Can Yield Big Results

This blog post details small, incremental actions that can take CX programs to the next level.

March 13th, 2017
Blog Post
Every Brand Needs Multichannel Customer Contact

This blog post explains why companies must stay in touch with customers via multiple contact channels.

January 2nd, 2015
Blog Post
4 Expert Insights on Customer Experience for Power & Utilities

This blog post explains why customer experience is gaining momentum in the power & utility industry.

October 31st, 2016
7 Steps to Fix a Broken CX Metrics Program

This blog post provides advice on customer experience measurement.

March 23rd, 2017
Blog Post
Are Your Customers Secretly Unhappy with Your Brand?

This blog post discusses how business can uncover hidden pockets of negative customer sentiment.

April 6th, 2017
Blog Post
3 Best Practices to Manage Negative CX Feedback

This blog post advises companies on how to address negative feedback from customers.

January 31st, 2018
Blog Post
Why Consistency Matters in Customer Experience

Article on the importance of delivering consistent customer experiences.

February 3rd, 2018
Blog Post
3 Strategies to Keep a Human Focus in Customer Experience

Advice to companies on keeping a human focus in digital interactions.

May 7th, 2018
5 Key Lessons About Emotions and Customer Experience
February 14th, 2018
Blog Post
5 Expert Tips to Gain More Customer Feedback

Tips for companies that want to gather more customer insight.

June 21st, 2018

Employee Engagement & HR

Blog Post
4 Tips on Being an Effective Leader

Blog post that provides advice on being a good leader.

December 19th, 2018
Blog Post
How CX Leaders Motivate and Reward Employee Excellence

This blog post provides ideas on using customer feedback to motivate employees.

March 14th, 2016
Blog Post
Why Brands Need Strong Employee Enagement

This blog post explains why companies must focus on employee engagement.

January 9th, 2015
Blog Post
HBR Study on Employee Engagement

This blog post reviews Harvard Business Review research on the importance of employee engagement.

February 3rd, 2015
Blog Post
How Customer-Obsessed Brands Engage Employees

This post provides case studies of three well-known brands that prove that employee happiness improves customer happiness.

October 10th, 2016
Blog Post
How to Make Social Recruiting a Company-Wide Effort

Tips for businesses who want to involve employees in recruiting candidates via social media.

March 23rd, 2017
Blog Post
Is your company culture increasing employee motivation?

Article on the link between an organization's culture and employee motivation.

January 3rd, 2018

Digital Marketing & SEO

Blog Post
Online Pre-Sales and Post-Sales Customer Support: What’s the Difference?

Blog post on conversational marketing that details the difference between online pre-sales and post-sales customer care.

October 2nd, 2019
Blog Post
Interactive Content Ideas to Get Found Online

Blog post on interactive content ideas for small business owners.

August 14th, 2019
Blog Post
3 Important Features for Your Website

Blog post on critical features for medical practice websites.

September 4th, 2019
Blog Post
How to Edit Photos: 5 Tips for Bloggers & Business Owners

This blog article provides photo-editing tips for bloggers and small business owners.

January 22nd, 2019
Blog Post
Get Started on Instagram with These 5 Expert Tips

This blog post provides advice on starting an Instagram account.

November 1st, 2018
Blog Post
SEO for Photographers: 7 Tips and Tricks to Get Your Website and Portfolio Found in the Search Engines

This blog post provides SEO tips for photographers who want to increase their exposure online.

September 24th, 2018
Blog Post
Use These Tools to Build a Strong Presence on Social Media

This post provides insights on tools for building a powerful, active social media presence.

October 30th, 2018
Blog Post
The Merger of Sales and Marketing for Professional Services Firms

This blog post offers ideas on how to market and sell professional services.

December 24th, 2015


PDF upload
Case Study
University of Maryland Document Management Case Study

This case study describes how document management solutions transformed a university's admissions process.
Website Copy
Mawi Learning Website

Web copy for social and emotional learning (SEL) solutions provider to K-12 school districts.

PDF upload
Case Study
San Jose Unified School District Document Management Case Study

This case study explains how document management improved operations for a large K-12 school district.
Blog Post
5 Top Questions Parents Ask About SEL Initiatives

This blog post provides advice to school districts seeking to engage parents in social and emotional learning (SEL) initiatives.

February 19th, 2019
Blog Post
Get Inspired: 5 Turbo-Charged Women Leaders in Education

This blog post tells the story of five women who have made a difference in K-12 education.

March 19th, 2019
Blog Post
Winning Teacher Support for Your SEL Program

This blog post outlines why it's essential to get teachers on board with social and emotional learning (SEL) programs

March 28th, 2019
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