Erika Napoletano

Content Strategist, Copywriter, Writer

Highly sharable, colloquial storytelling for brands with bold visions

When you want your audience to listen, you have to give them a reason. Erika discovers and tells stories that deliver those reasons to the folks who most need to hear them through a wide variety of online content since 2007. As a freelance writer with over 11 years of experience, you can find her work on American Express OPEN Forum, Discover, Entrepreneur Magazine, Chicago Health Magazine, Trulia, PNC CFO, Yesware, Payment Week and more.
Content Types
Article, Interview, Checklist, Script, Blog Post
More Information
University of Houston, Bachelor of Arts

Published Content

Family Separation at the Border Can Cause Long-Term Trauma

When headlines broke earlier this year about the routine practice of separating migrant children from their parents or caregivers at the border, many became up in arms. Millions of dollars were raised to help these families through their legal battles. Professional organizations associated with more than 250,000 physicians issued statements, decrying the separation practices. But beyond the news articles, denouncements and gut-wrenching photos, and regardless of the political views, there remain the families who have been forever traumatized. And that trauma can have mental and physical health effects on children and their parents for their lifetime.

September, 10 2018
Blog Post
Frequent Flyer Miles: Five Tips to Help You Build Your Mileage Bank

Frequent flyer miles aren’t just for travel anymore. Miles can be used for anything from charitable donations to statement credits to cash back on gift cards. This means that savvy folks in pursuit of points want to accumulate frequent flyer miles as quickly and in as many ways possible. Here are some tips to help you maximize and accelerate the points you earn to make your mileage-related perks available faster than ever before.

September, 29 2017

Invoice financing, reviewing vendor terms, evaluating materials costs and doing regular reviews for hidden recurring expenses... You know your balance sheet and cash-flow projections forward and back. But when's the last time you reviewed your pricing strategy? There's more to the dollar amount in front of a product or service. Customer value is the engine behind pricing strategies that can lead to long-term, positive cash flow. “Having well-considered pricing strategies is crucial to sustain profitability in a business system," says Phil Jones, author of the best-selling author behind the Exactly book series. Those well-considered strategies are the foundation for positive cash flow in your business.

November, 6 2018
How to Sell Your Home: A Guide From a First-Time Seller

Sale prices were rising, and I wanted to move closer to the city center. It was time to sell the adorable condo I’d bought in 2013. I knew about home buying. But how to sell your home? I was a bit in the dark. Thinking of selling your home and want to learn from my experience? Here’s what I went through, step by step, to sell my condo.

September, 29 2017
Treating Depression

Treatments for depression are more plentiful and diverse than ever. No matter the severity of a patient’s experience with depression, there are choices that go well beyond an inpatient stay or an orange bottle with a childproof cap. Here are some of the approaches leading the way in depression treatments today.

September, 4 2018
The Future of Payments is Now

Customer expectations surrounding payments have changed. Gone are the wait times and here are the times of instant gratification, confirmation and the frictionless payment. "The same way you send a text or an email, a payment should be made in that time span as well," said Jeff Horowitz, managing director and market head for relationship management with BNY Mellon Treasury Services. At the recent AFP 2018 conference in Chicago, professionals gathered to discuss payment trends, opportunities and challenges they faced.

November, 14 2018
Managing an Inheritance: Why It's Important to Pause and Plan

During the process of settling a loved one's estate, cash is often among the first assets distributed to beneficiaries. On the surface, a cash inheritance has immediate benefits: validation, comfort, potential. However, professionals advise proceeding with an ounce of caution to help separate grief from spending.

March, 12 2017
5 Ways to Help End Gender Bias in Your Workplace

Curious how your company can bring equity to the workplace? Explore these tips to bring gender bias into the light and elevate everyone on your team.

October, 12 2018
Young and Transgender

An exploration of issues faced by today's trans youth and the medical professionals who guide their journey.

February, 9 2016
Blog Post
3 Quick Tips to Be Frugal With Your Checking Account

Modern checking accounts make it incredibly simple to access your money. From debit cards to mobile wallets, transactions are as seamless as a swipe or tap. This makes spending easy, but frugal living more challenging. In this tech-savvy age, how can you manage your checking account while being frugal?

September, 24 2018
Speak Up: 6 Experts Share How They've Earned Their Five-Figure Speaker Fees

Are five-figure speaker fees realistic? Six speakers share the not-so-secrets to their ongoing success.

March, 16 2018
International Expansion: 3 Ways to Keep Your Content From Getting Lost in Translation

Before you make the leap across the pond, continent or mountain range with content you've used to fuel your international expansion goals, heed what can get lost in translation. The following strategies can help.

March, 20 2018
What Does It Take to Incentivize (and Keep) Your High-Performing Teams?

Let's explore how you can incentivize the teams you build in this competitive economy. It turns out that attractive and appreciated incentives extend well beyond the benefits package. Supporting teams and retaining talent is a cross-company effort—and you might be surprised that the most attractive “benefits" that keep high-performing teams intact are the least tangible.

July, 24 2018
How to Expand Your Business: 4 Tips to Help Take Your Brick-and-Mortar International

As a local business, it's only natural to be curious about how to expand your business beyond your front stoop. Your local customers have given your business life and purpose, but surely that can happen with international customers as well, right?

April, 30 2018
Breaking Down the Values Behind the Agile Process

If your business operates outside of the IT realm, you might be wondering if there's a place for agile principles in your business. Let's look beyond the phrase “agile process" and into the values that make it an empowering process for any business. This way, you can see which of these values could both apply to your business and bring the greatest benefit. It may even inspire you to adopt new processes that can help your business thrive like agile does with software development.

June, 26 2018
The New Reality: Why Your Business Could Use a Social Media Advertising Budget

A social media advertising budget used to be an add-on, reserved to boost special content for brands already crushing the online engagement game. However, businesses that used to enjoy thousands of fans consistently interacting with their social media content have experienced a significant drop-off. Posts now garner meager levels of interaction and it seems only a fraction of a brand's following ever sees content organically. Welcome to the new reality—the one where your business needs a social media advertising budget.

July, 12 2018
Hit a Plateau? 3 Things That Might Be Missing From Your Branding

If you feel you've hit a brand plateau, it may be time to look inside your brand. You might be missing a certain something that's necessary to push your branding beyond “meh" back into “marvelous" territory.

July, 19 2018
Managing a Nimble Business: Why Money Matters
August, 24 2018
The True Costs of the Distraction Economy

Is much of your creative energy going into status updates instead of your business? It may be time to adjust your role in the distraction economy to help build a more rewarding life and company.

September, 14 2018
How to Lead a Team in an Age of Uncertainty

Wondering how to lead in this era of volatile politics? Try focusing on driving employees’ personal and professional goals forward as a team.

September, 27 2018
Pricing: An Undervalued Component of Positive Cash Flow

Is your business in need of positive cash flow? It may be time to take a look at your pricing strategy, according to these experts.

October, 17 2018
Business Planning Tips to Keep in Mind in the New Year

The hustle of the holiday season can see many-a-thing lost in the shuffle, but you may not want to let business planning for the year ahead be one of them. You have goals for your business and brand, and they deserve your attention and energy.

January, 3 2017
How 3 Seasonal Businesses See Year-Round Profit

Let's say you're already running a seasonal business. Or perhaps you have an idea for a business or business expansion that's heavily dependent on good old Mother Nature. Putting your livelihood at the mercy of the seasons is a bold move, yet many seasonal businesses all over the globe find ways to thrive operating at full throttle only part of the year.

August, 23 2016
How to Start Building Your Business Credit

We're likely all familiar with how personal credit works, but one of the most important things to note about getting business credit is that business credit is not tied to your personal credit file or social security number. There are specific steps you'll need to go through to build your business credit profile so you can get a line of credit under your business' name.

July, 6 2016
3 Tips For Crafting Tempting Offers That Sellers Will Love

It’s like striking gold: After hours of scouring homes for sale in Atlanta, GA, or Seattle, WA, you’ve found the house of your dreams. In fact, you went home last night and played a little game of Where Does the Sofa Go? But before you can say “home sweet home,” there’s an offer to be made (and accepted). While these three tips won’t guarantee that your offer will be chosen, they will help you be competitive, and you’ll be one step closer to landing your dream home.

May, 26 2016
How Canadian Merchants Can Tap into $5 Billion in Global Tourist Spending
December, 22 2015
The Reality of Bad Credit When Buying a Home

Can you buy a home with bad credit? Probably. But if you’re thinking that your less-than-stellar credit is nothing more than a minor bump on the road to homeownership, you’re in for a rude awakening. Even a few hiccups in your credit history can make buying a house tricky, but the good news is, you can always work to improve your credit score.

August, 25 2015
When NOT to Sell in a Seller’s Market

There are solid reasons why some of you shouldn’t sell, even in a seller’s market. I reached out to Mark Zipperer, broker/owner at RE/MAX Edge in Chicago to get the skinny on why many sellers should think “stay put” instead of “sell, sell, sell.”

June, 30 2015
7 Ways to Make Your For-Sale Home Move-In Ready

Thinking like a buyer will help make your home move-in ready for just the right buyer (or maybe even a bevy of bidding buyers). The less work for the buyer, the shorter the time between the viewing and the closing table.

April, 22 2015
5 Spring Home Maintenance Projects

According to Trulia, summer is the hottest season for real estate so if you’re thinking of listing soon, spring is your last opportunity to make those home improvements. If you missed out on winter home repairs, here are a few home maintenance items to tackle as spring puts the spring back in your step.

March, 31 2015
You Messed Up: The Art of Repairing a Damaged Customer Relationship

You messed up with a client. To mend fences, you consider the flowers or bottle of wine approach. Stop. Situations like these can’t be effectively resolved with anything that can be shipped to your client’s office with a quaint card. So, how do you not only salvage but also improve a damaged customer relationship?

September, 4 2014
How to Get Out of Your Own Way

From issues of cash flow to audience apathy, from poor sales to personnel matters, business problems usually start as you problems. There are three situations guaranteed to land you and your business in the mud. The only way to get out is to see these problems for what they are and move forward. Ready?

October, 18 2013
3 Simple Questions That Can Derail Your Reputation

Asking for help is a good thing, but … there are times when reaching out can make you sound like an askhole. Yes, an askhole: a person who doesn't respect the value of other people's time, relationships or expertise. Askholes are takers--and they don't even realize (or care) that they're doing it.

July, 17 2013
The Right Way to Adjust Your Prices

A few of you might also need a good smack on the pricing front. So I reached out to Greenville, S.C.-based business strategist Dan Waldschmidt (who has worked with everyone from tiny startups to the NFL) to get his take.

April, 18 2013
How to Really Listen to Your Customers

When's the last time an idea you dreamed up over a whole lot of wine held up until the next morning? Usually the day after such a session is more about "Pass the ibuprofen" than "Holy crap! I had this brilliant idea to grow my business!" But for brothers Butch and Jerry Milbrandt, the owners of Milbrandt Vineyards, wine-y nights--and, more so, a willingness to be flexible about their product offerings and invest in their business--have led to solid growth.

February, 8 2013
In Amish Country, A Lesson in Niche Marketing

Founded in the early 1800s, Kidron, Ohio, is home to fewer than 1,000 residents. But the town, in the heart of Ohio's Amish country (a community of about 40,000 people), is where you'll find Lehman's hardware, a business that, since 1955, has expanded from a small storefront to an internationally known, 42,000-square-foot showroom.

March, 21 2012
Humility: An Undervalued But Crucial Business Asset

Hellendrung had the guts to take on a brand left for dead. But whether you're a startup or a brand in need of a makeover, how do you avoid the land mine of arrogance that's so common?

May, 24 2011
Returning to College: How Adults Can Pay for Advanced Degrees

There are over 4 million college-level students aged 35 and older in the United States today, according to the National Center for Education Statistics. However, paying for an advanced degree at this age can be tricky, and if you're not lucky enough to have access to employer-sponsored assistance programs through your job, your mind could be racing. Where is all the money going to come from?

May, 7 2015
Owning a Home

We sat down with Jose Pascual, Director of Mortgage and Home Equity Originations of BBVA Compass. He's a lending professional with over 20 years experience in the industry, and has some information that might help the renter make the transition to homeowner—faster than you may think.

March, 15 2016
Supplements: Finding the Edge While Avoiding Snake Oil

It’s important to do your research—to look beyond the label—to break down the swarm of supplements, finding the ones that will promote men’s health and skipping the snake oil.

February, 9 2015
Reefer to the Rescue

Chicago Health explored what medical cannabis means for pain management, from the perspective of the patient and the physician. It’s a journey from cautious excitement to heightened caution as Illinois steps forward into the world of medically controlled cannabis.

August, 3 2015
Type 2 Diabetes in Youth: Is Your Family at Risk?

“Diabetes is a family issue,” says Elizabeth Littlejohn, MD, associate clinical director of the Kovler Diabetes Center at University of Chicago Medicine. “If one child is having prediabetic symptoms or develops type 2 diabetes, there are generally other family members battling the condition as well.”

November, 17 2015
The Doctor Is In

The changing ways consumers access medical care in the age of technology and diverse choices for wellness.

August, 9 2016
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