Addy Award-Winning Copywriter and Word Nerd Extraordinaire
If you’re new to the game, be warned: taglines are hard. The secret to crafting smart taglines isn’t about simply targeting emotion; you have to know which emotions influence consumers’ buying habits. Then it’s a matter of when and how to successfully trigger the right one.
As a content marketer who has spent many hours trying to keep a room full of very passionate (see also: loud and opinionated) creatives on the right track, I’ve learned firsthand what works and what doesn’t when it comes to productive brainstorming.
Here are a few of the most important things you should remember if you’re planning to start (or improve) an email marketing campaign.
Project management is more than simply managing fulfillment of a project. Here’s some advice for effectively running a project from start to finish.
Annual BASIS charter school magazine focusing on academic results and achievements from the previous school year.
How some recovery clinics are using CBD to ease the side effects of opioid withdrawal.
When you’re planning a big home project, there’s a good chance you’ll need to get a large roll off dumpster to handle the mess.
Copy editing, creative direction, and writer management by Erin Cline.