Gina M. Perez

Copywriter, Writer

Professional copywriter serving the needs of the business community.

Creating brand awareness for your company; introducing or promoting your product is what Gina enjoys doing. Drawing on her experience as a copywriter, marketer, and sales professional, Gina can see your project from all angles resulting in a well-written piece that is results driven — increased brand recognition and add to your bottom line.

A professional with an eye for detail, Gina delivers persuasive copy on time and error-free. The one thing that is constant when Gina writes for her clients is that it is all about them. She believes in working closely with them to ensure that their message is delivered in the client’s tone and voice.

Her services include copywriting, Web content, direct mail marketing, email campaigns, sales letters, press releases, e-newsletters, and more.

Building relationships one word at a time® is not just her slogan; but, the foundation of her business. Gina is available for short and long term projects.
Categories
Content Types
Article, Interview, Website Copy, Press Release, Direct Mail, Email Newsletter
More Information
Miami Dade Community College, Associate in Arts
Keiser University, Certificate in Write Effective Web Content
Keiser University , Certificate in Social Media in Business
Location|English
Publications
N/A

Published Content

8
artburstmiami.com
Blog Post
2020 National YoungArts Week – A Celebration of the Next Generation of Artists

Conducted interview and wrote blog post to generate interest in the week-long activities of the selected young artists.

January 8th, 2020
artburstmiami.com
Blog Post
Museum Quality Public Art Calls the Miami Beach Convention Center Home

Interviewed and gathered the information for the writing of this post. The subject was the permanent public artworks installations that will be on display. The tie-in was the annual Art Basel art fair.

December 3rd, 2019
blog.artsbizmiami.org
Blog Post
Patricia M. Rios, MSHRM Joins the Executive Team at Miami Beach Convention Center

Interviewed and wrote the post for Artbiz Miami blog. The subject was the new HR director for the newly renovated Miami Beach Convention Center.

November 26th, 2019
artburstmiami.com
Blog Post
CultureFest 305, a Gathering of the Unique Sights, Sounds, and Flavors of Miami

The purpose of this post was to generate awareness and interest in the HistoryMiami Museum's upcoming annual event CultureFest 305. I was responsible for interviewing and writing the blog post for Artburst Miami.

November 5th, 2019
artburstmiami.com
Blog Post
Orchestra Miami’s 2019-20 Family Fun Series at Pinecrest Gardens

Interviewed and wrote post for Artburst Miami on the topic of Orchestra Miami's 2019-20 season. The post included a description of the five concerts that make up the Family Fun Series. Also gave a brief background on Orchestra Miami and its other programs.

September 30th, 2019
issuu.com
Interview
The Yard Comes to Downtown Doral

Was retained by the publication to interview and write an article on the trendy restaurant/social gathering concept that was moving from the Wyndwood neighborhood to downtown Doral. The client, The Doral Yard, was very pleased with the published article and invited me to attend a special event they were hosting.

February 4th, 2019
issuu.com
Interview
The 55 Project, Art the Fabric that Bridges Communities

The 55 Project is a program that brings communities together through art, education, and social projects. My role was to interview the two founders and highlight their work and passion for an article in the local issue of inWeston magazine.

February 4th, 2019
issuu.com
Interview
Fur a Good Cause, A K-9 Cause to Help Those That Have Served Us

This writing assignment was very special to me as it spotlight a cause that is near and dear to me -- dogs and paying it forward. I interviewed the creators and organizers of the event whose mission is to raise funds to provide veterinary care to those special dogs, the retired K-9s.

March 1st, 2019

e-Newsletters

5
conta.cc
Email Newsletter
Flavor of Kendall Restaurant Week Selects A Safe Haven for Newborns

This was the June issue of the Foundation's e-newsletter. I was the writer and designer of this issue.

June 20th, 2019
conta.cc
Email Newsletter
Tee Off for a Cause Charity Golf Tournament

This was part of the charity golf tournament promotion. I wrote and designed the e-newsletter inviting sponsors and golfers to join the annual golf tournament. All the marketing material had the same feel, look, and tone.

April 30th, 2019
conta.cc
Email Newsletter
Annual Golf Tournament

For this project, which consisted of e-newsletters, social media postings, and a brochure I designed and wrote each piece. The purpose of this campaign was to generate interest and participation in the Foundation's annual golf tournament. This was the third year that I promote this event -- each year participation grows.

March 26th, 2019
conta.cc
Email Newsletter
5th Annual 5K Walk to End Infant Abandonment

Wrote and designed the monthly e-newsletter to keep the sponsors abreast of the Foundation's activities and to inform about the various programs.

April 27th, 2018
conta.cc
Email Newsletter
A Safe Haven for Newborns

For this e-newsletter, the focus was to reflect on the year and recap on the accomplishments. I presented the topics to the Founder, and wrote and designed the monthly e-newsletter.

December 2nd, 2017

Corporate Communications

3
PDF upload
Direct Mail
Office Remote Training Invite Letter

Was contracted to write a series of emails and letters that would be used by the financial institution's associates during the transition phase. The name and other vital information has been removed.

May 24th, 2018
PDF upload
Direct Mail
Fee Reinstatement Letter, Template

Was retained by a local financial institution to assist in creating a series of letters for their associates to use during the transition period to inform the clients from the merging insitution. The name and other vital information has been removed.

May 24th, 2018
PDF upload
Direct Mail
Mobile Remote Deposit Capture Service Email Template

Drafted a series of emails and letters for a financial institution for their associates to use during the transition period. The name and other vital information has been removed.

May 11th, 2018

Professional Bios

3
PDF upload
Interview
L Garcia Executive Bio - Aviation

An entrepreneur in the aviation field needed a professional bio created as she was applying for a board position in a local aviation association. I met with her, gathered the information and wrote the bio calling attention to her achievements in the aviation field.

March 5th, 2019
PDF upload
Interview
L Garcia Executive Bio

The same entrepreneur also needed a separate bio highlighting her background in design and real estate. Created the bio focusing on her real estate and design accomplishments.

March 5th, 2019
PDF upload
Interview
G Breto Professional Bio

This business woman, needed a professional bio written; it was to be used for speaking engagements. I met with her to get to know her and gather the information I needed to write the bio.

October 31st, 2018

Press Releases

6
PDF upload
Press Release
An Evening Dedicated to the Celebration of Life

Wrote press release for the upcoming gala to generate interest in the event for the Foundation.

PDF upload
Press Release
268 Newborns Saved

I wrote the press release to generate an interest in the Foundation's upcoming annual gala and to educate the public about the mission of this non-profit organization.

October 14th, 2017
PDF upload
Press Release
The Safe Haven Story

This press release was written to bring to light this Foundation's efforts to end infant abandonment and generate an interest in its upcoming annual gala. I wrote the press release and submitted it to the local media for publication.

October 3rd, 2017
PDF upload
Press Release
A Walk to End Infant Abandonment

This piece was written to generate interest and invite participation to the annual 5K walk. It was distributed to the local media for exposure and coverage.

February 23rd, 2016
PDF upload
Press Release
2nd Annual Charity Golf Tournament Taking a Swing at Infant Abandonment

This press release was part of the promotional efforts to invite golfers and sponsors to join the second annual charity golf event. It was distributed to the local media.

March 20th, 2018
PDF upload
Press Release
Dalmau's ARTificial Reef

Yes, you saw correctly, it is not a typo - 1987. It's an old one, but one of my favorites. It was written to generate interest in a one-of-a-kind underwater art exhibit. It was part of a series of press releases that were sent documenting the progress of the art project. Dalmau's ART-ificial Reef project garnered intensive coverage both local and international. A documentary chronicling the creation and deployment was filmed.

August 17th, 1987

Email Campaign

3
PDF upload
Direct Mail
Give Your Employees the Tools They Need to Safeguard Their Future

After meeting with the client and understanding her goals, I created a three-part email campaign to generate leads from her data base. I advised her on the frequency and schedule of the emails. The email campaign generated favorable responses with a high conversion rate. This is 1 of 3.

June 13th, 2018
PDF upload
Direct Mail
Do You Have All the Tools to Attract and Retain the Best Talent?

This is the second in a three-part series. 2 of 3.

June 6th, 2018
PDF upload
Direct Mail
AFLAC No Cost to the Employer

This was the third and last in the series. 3 of 3.

June 26th, 2018

Brochures & Flyers

2
PDF upload
Ad/Promotional Copy
Tee Off for a Cause Charity Golf Tournament

Part of the marketing efforts to promote the annual charity golf tournament, I designed and wrote brochure that was used to invite sponsors and golfers to the event.

May 10th, 2019
Image upload
Ad/Promotional Copy
Photography by Luigi

This is a promotional piece to introduce and generate awareness in a particular segment of the hospitality industry for a corporate event photographer. I wrote and designed the piece based on my client's goals.

March 23rd, 2018

Social Media

6
Image upload
Social Copy
Does your business need an e-newsletter?

This is part of a series of three social media postings promoting the writing services of this writing agency. I wrote and designed each posting. Posting 1 of 3.

October 19th, 2018
Image upload
Social Copy
Let us Put Your Thoughts in Writing

Posting 2 of 3.

October 29th, 2018
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Social Copy
Three Step Email

Posting 3 of 3.

November 14th, 2018
Image upload
Social Copy
Libby's About Me listing on Zillow

Met with the client to interview her and to get a feel for what she needed and wanted. Afterwards, I wrote the social media bio she used in the real estate posting sites.

November 8th, 2018
Image upload
Social Copy
Lourdes Garcia

This was part of the same entrepreneur who needed the two professional bios. She also needed a short blurb to post in the agency's website and real estate posting sites.

March 11th, 2019
Image upload
Social Copy
ParTee by Sena Golf at the A Safe Haven for Newborns charity golf Event

Designed and wrote the posting as part of the Social Media campaign to generate interest in the golf tournament.

April 30th, 2019
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