Freelance writer and content strategist with bylines at How-To Geek, BGR, and The Travel. Based in Buenos Aires, working on Eastern Time.
I write for B2B SaaS, tech, and emerging technology clients who need content that moves people toward a decision, not just traffic for its own sake. A cannabis compliance SaaS client saw a 33% increase in demo conversions from a content overhaul. A Caribbean digital marketing agency picked up 72% more organic traffic inside a year. An edtech client landed a 23% lift. Those results come from understanding what a reader needs to believe before they convert, and writing toward that. I also work on AEO and GEO content strategy through Searchable, helping brands get cited by large language models rather than just ranked by search engines. That work sits alongside my journalism, which covers AI, gaming, and tech from a practitioner's perspective, not a press release summary. If your content is technically accurate but not converting, or you need someone who can translate complex product functionality into something a non-technical buyer will actually understand, I'm worth talking to.