John Jordan-Cascade

Copywriter, Editor, Graphic Designer, Writer, Copy Editor

Creative Content Specialist

WRITING
• Ten years of experience writing and editing hundreds of broadcast emails to membership of an Oregon-based non-profit. (SalsaLabs: 2017-2022)
• Served both non-profit and freelance clients with: newsletters; web pages: both home pages and landing pages; blogs; press releases, newsletter articles
• Primary areas of focus: informative, opinion, and promotion
• Areas of background knowledge: health and wellness, nutrition, environment, film, non-profits, politics, peace and social justice

CMS/GRAPHICS/DESIGN/PRODUCTION EXPERTISE
• WordPress: Advanced user (14 years, including freelance work)
• Adobe Creative Suite:
Adobe Photoshop: Expert (20+ years)
Adobe InDesign (layout): Intermediate (11 years) – Print portfolio available
Adobe Acrobat Pro (documents): Intermediate (8 years)
• Excellent working knowledge of Zoom video conferencing (2.5 years)
• Excellent knowledge of and common use of SalsaLabs Engage CRM, a communication and database platform (2017-current)
• Excellent knowledge of social media tools (primarily Facebook, YouTube and Instagram; some experience with LinkedIn)
• Microsoft Office Suite: Intermediate; 3 years experience with google docs
• Adobe Production Suite (video/audio):
Adobe Premiere Pro (video editing): Intermediate; Advanced video editor
Adobe Audition (audio recording & editing): Basic
• Maintain extensive archive of photography and other graphics for web, broadcast emails and print. Make regular use of Adobe Stock.
• E-learning authoring: Adobe Captivate (interactive training and testing authoring): Contract professional work created for University of Oregon + recent training in Articulate via LinkedIn Learning
• 7 years of experience with Constant Contact and Vertical Response email marketing services

KEY EMPLOYMENT ATTRIBUTES
• Excellent verbal and written communication skills (blogs, press releases, web site updates, email marketing and 12 years of experience editing).
• Excellent interpersonal and collaboration skills. Long record of superlative customer service.
• Excellent photography skills and experience.
• Significant experience in all aspects of video production (20+ years).
• Significant event management and collaboration experience (5+ years).

I have extensive experience in most areas of communication, design and video production. I currently work part-time as Web Manager for an Oregon non-profit based in Eugene. From 2009 to 2021 I wrote, designed and managed the publication of a variety of materials for any campaign or event (brochures, fact sheets, flyers, ads) and the semi-annual newsletter for the organization. I edited articles for the newsletter, which were most often written by the Executive Director or other program staff.

My writing experience for Beyond Toxics includes:
• wrote 2 blogs and a number of newsletter articles,
• 10 years as copy editor of hundreds of broadcast emails to membership (current frequency: approx. one per week during peak season),
• about 4-5 years as writer and curator for Facebook and Twitter

OTHER:
• a successful fundraising letter for a human rights non-profit;
• a feature film screenplay;
• a two-act play;
• a few short stories;
• a variety of educational video scripts
and
• a great many essays and opinion pieces, some of which have been published.

In my current role as Web Manager, I kept the organization's WordPress web site: BeyondToxics.org fresh and up-to-date with blogs, new campaign material, events and breaking news. I provide google analytics tracking data in once a month meetings. I successfully launched a significant website redesign in June of 2021.

In my role as Communications Manager from 2009 to 2021, I wrote, designed and launched e-news alerts via the CRM designed for non-profits: SalsaLabs Engage, which includes a broadcast email service much like Constant Contact.

I also wrote and distributed press releases for important events and program initiatives and made follow-up calls to press contacts. I also served (and still serve) as a valued editor of blogs and promotional material when needed.

In my role as Communications Manager from 2009 to 2021, I also created and managed the publication of a variety of digital and print materials for campaigns and events (brochures, fact sheets, flyers, ads) and a semi-annual newsletter for the organization.

I currently use Photoshop and Canva extensively in my day-to-day work.
Categories
Content Types
Presentation, Video, Infographic, Landing Page, Website Copy, Press Release, Ad/Promotional Copy
More Information
Eugene, OR, USA|Languages
Publications

Published Content

14