I am a 30 year old designer working with a unique combined background. I am working to show the effects of cultural studies in the world of design and how they lead to a more efficient and effective design process. Originally studying cultural anthropology I have brought the research eye or methods into the design world and take to always closely examine any target market no matter how large or small. To best design we must best understand, technical theories we learn at various schools get us the basics but there is so much more to be understood.