Laura Bayard
Make it count.
And, like every good copywriter, I have a data driven side. Long form copy or keep it short? Play up the emotions or focus on results? I love discovering what makes people click. (I always like a good pun, too.)
Website Copywriting
FunnelBeat homepage
Homepage copy for a Marketo performance management software
Dart Metrics homepage
Homepage copy for an employee alignment software company
Business & Marketing Blog Posts
HVAC Email Marketing: A Beginner’s Guide
Why “Employee Engagement” is Critical, as Told by an Employee
Opinion piece written on behalf of an employee alignment software company
Culture vs. Strategy: What’s More Important?
Opinion piece written on behalf of an employee alignment software company
HVAC SEO: How Quickly Can I Rank My Website?
Blog post for an HVAC digital marketing agency
HVAC Logos: A Step-by-Step Guide for Designing Memorable Brandmarks
Blog post for an HVAC digital marketing agency
HVAC Email Marketing: Two Steps to Boosting Open and Click-Through Rates
Blog post for an HVAC digital marketing agency
Best Email Marketing Software
SEO-driven article for a marketing automation company
The Best Email Templates
SEO-driven article for a marketing automation company
Best CRM Software
SEO-driven article for a marketing automation company
CRM Tools
SEO-driven article for a marketing automation company
Upselling and Cross Selling in a Digitized Food Industry
Blog post for retail and food service analytics company
Engaged Employees: The Solution to Rising Retail Labor Costs
Blog post for retail and food service analytics company
Grocery and C-Stores Adapt in the Face of Evolving Consumer Values
Blog post for retail and food service analytics company
Travel & Lifestyle Blog Posts
I Went Camping by Myself and It Was the Most Rewarding Thing I've Done Yet
Blog post for a Phoenix-based women's adventure group
A Thanksgiving Between Canyons
Blog post for a Phoenix-based women's adventure group
Tips for Safely Traveling By Yourself
Blog post for a Phoenix-based women's adventure group
Hike and Brunch: Picnicking at Butcher Jones
Blog post for a Phoenix-based women's adventure group
Nov 13 Our Top 5 Favorite Phoenix Hikes
Blog post for a Phoenix-based women's adventure group
Speakeasies of the Valley: The Ostrich
Guest writer piece for a Phoenix-based arts and adventure community
Customer Story Case Studies
Modernizing the Age-Old Craft of Candlemaking
Customer story for a marketing automation company
Fitness Gear Challenges the Status Quo
Customer story for a marketing automation company
Changing Lives One Adventure at a Time
Customer story for a marketing automation company