Laura Bayard

Content Strategist, Copywriter, Writer
cv/ljbayard
|laurabayard.com

Make it count.

Storytelling fuels everything I write—from results-driven landing pages to my latest blog post. I‘m fascinated by the written word (thank you, J.K. Rowling) and love the challenge of creating a concept that‘s as persuasive as it is literarily and visually stimulating.

And, like every good copywriter, I have a data driven side. Long form copy or keep it short? Play up the emotions or focus on results? I love discovering what makes people click. (I always like a good pun, too.)
Categories
Content Types
Article, Ad/Promotional Copy, Blog Post, Ebook, Website Copy, Social Copy, Landing Page
More Information
Ball State University, Advertising
Location|English
Publications
N/A

Website Copywriting

2
funnelbeat.comWebsite Copy
FunnelBeat homepage

Homepage copy for a Marketo performance management software

dartmetrics.comWebsite Copy
Dart Metrics homepage

Homepage copy for an employee alignment software company

Business & Marketing Blog Posts

13
rocketmedia.com
HVAC Email Marketing: A Beginner’s Guide
January, 30 2018
medium.comBlog Post
Why “Employee Engagement” is Critical, as Told by an Employee

Opinion piece written on behalf of an employee alignment software company

January, 16 2018
medium.comBlog Post
Culture vs. Strategy: What’s More Important?

Opinion piece written on behalf of an employee alignment software company

March, 27 2018
rocketmedia.comBlog Post
HVAC SEO: How Quickly Can I Rank My Website?

Blog post for an HVAC digital marketing agency

April, 11 2018
rocketmedia.comBlog Post
HVAC Logos: A Step-by-Step Guide for Designing Memorable Brandmarks

Blog post for an HVAC digital marketing agency

January, 2 2018
rocketmedia.comBlog Post
HVAC Email Marketing: Two Steps to Boosting Open and Click-Through Rates

Blog post for an HVAC digital marketing agency

March, 23 2018
infusionsoft.comArticle
Best Email Marketing Software

SEO-driven article for a marketing automation company

infusionsoft.comArticle
The Best Email Templates

SEO-driven article for a marketing automation company

infusionsoft.comArticle
Best CRM Software

SEO-driven article for a marketing automation company

infusionsoft.comArticle
CRM Tools

SEO-driven article for a marketing automation company

sparkanalytics.comBlog Post
Upselling and Cross Selling in a Digitized Food Industry

Blog post for retail and food service analytics company

April, 4 2016
sparkanalytics.comBlog Post
Engaged Employees: The Solution to Rising Retail Labor Costs

Blog post for retail and food service analytics company

February, 10 2016
sparkanalytics.comBlog Post
Grocery and C-Stores Adapt in the Face of Evolving Consumer Values

Blog post for retail and food service analytics company

May, 18 2016

Travel & Lifestyle Blog Posts

6
woa-blog.comBlog Post
I Went Camping by Myself and It Was the Most Rewarding Thing I've Done Yet

Blog post for a Phoenix-based women's adventure group

April, 3 2018
woa-blog.comBlog Post
A Thanksgiving Between Canyons

Blog post for a Phoenix-based women's adventure group

April, 3 2018
woa-blog.comBlog Post
Tips for Safely Traveling By Yourself

Blog post for a Phoenix-based women's adventure group

April, 3 2018
woa-blog.comBlog Post
Hike and Brunch: Picnicking at Butcher Jones

Blog post for a Phoenix-based women's adventure group

April, 3 2018
woa-blog.comBlog Post
Nov 13 Our Top 5 Favorite Phoenix Hikes

Blog post for a Phoenix-based women's adventure group

April, 3 2018
azculture.comArticle
Speakeasies of the Valley: The Ostrich

Guest writer piece for a Phoenix-based arts and adventure community

August, 15 2011

Customer Story Case Studies

3
infusionsoft.comCase Study
Modernizing the Age-Old Craft of Candlemaking

Customer story for a marketing automation company

infusionsoft.comCase Study
Fitness Gear Challenges the Status Quo

Customer story for a marketing automation company

infusionsoft.comCase Study
Changing Lives One Adventure at a Time

Customer story for a marketing automation company

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