Margaret Hawker

Content Strategist, Copywriter, Copy Editor, Editor, Ghostwriter, Writer

I specialist in delivering new thinking to create new territory for brands that seek to do new things.

I've lived the NZ advertising market from every angle - from marketing roles for brands like Hewlett Packard and PlayStation, to sales strategy roles that punched above their weight at NZME and Bauer Media, to my current love, delivering campaigns that shift product and consideration points for my clients.

I'm passionate about connecting great brands with the right trade and consumer audiences through the delivery of effective sales and marketing strategies and content.

As a commercial creative, I specialise in bringing together unexpected tangents to create new solutions that enable organisations to deliver growth through messaging.
Categories
Content Types
Article, Case Study, Commercial, Buyers Guide, Website Copy, Blog Post, Email Newsletter, Ad/Promotional Copy
More Information
AUT , Bachelor of Business in Marketing and Management
Auckland, New Zealand|English
Publications
N/A

Published Content

6
nowtolove.co.nz
Article
Woman's Day Editor in Chief Sido Kitchin reveals how to nail the art of the staycation

Position the Cordis hotel as the unmissable destination for weekend travellers through the voices of trusted influencers.

February 26th, 2019
homestolove.co.nz
Checklist
5 rules for small homes

Campaign strategy, channel selection, and content strategy for a bank seeking to bring in new home-loan customers.

November 9th, 2015
homestolove.co.nz
Article
Living off the grid doesn’t mean you have to go without

Campaign strategy, channel selection, and content strategy for a bank seeking to bring in new home-loan customers.

November 20th, 2015
noted.co.nz
Article
Small business survey reveals family goals far outweigh the desire for the trappings of wealth

Strategy, survey design, and content strategy for a campaign to established SME's to use new cloud-based financial software.

July 21st, 2016
noted.co.nz
Article
My 24 hours in Auckland: Why Cordis is the best place to stay on business

As content strategist for this campaign, my role was to position the Cordis Auckland hotel as the unmissable destination for business travellers. The campaign delivered first-person accounts from trusted individuals delivering word-of-mouth reliability through New Zealand's leading media brands.

August 16th, 2019
digital.yalelock.co.nz
Blog Post
Blog content for Yale

As campaign strategist and lead creative for the Digital Door Lock campaign for Yale New Zealand, I also took on copywriting of blog copy for their paid, owned and earned channels.

December 10th, 2018
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