A well established writer who loves working on challenging portfolios with seemingly insurmountable competition.
A veteran brand-builder with diverse experience of working with companies across consumer packaged goods, retail, telecom, and technology/software verticals. Currently working as the Head of Global Marketing at Avanza Solutions a multinational channel banking solutions house with presence across 3 continents and 300+ corporate customer base. He has worked in domestic and international markets including but not limited to Pakistan, Middle East, Africa and Central Asia. During his educational and professional duties he has gone through a rigorous learning, un-learning and re- learning regimen. This now enables him to look at brands as people, with personas and the need to socialize, express and communicate. With his diverse experience he helps brands across key disciplines like: Integrated Marketing Communications, Consumer Research and Behavior, Brand Asset Value Management and Development, Sales Strategy and Global Expansion. A visiting faculty at SZABIST for over 8 years and a writer who has appeared on various international blogs and publications including: Forbes-ME, Gulf Business, Dawn, Business.com, Problogger.com etc. He also takes time out to coach students on social citizenship and has helped deliver support/trainings to multiple social welfare trusts.