A well established writer who loves working on challenging portfolios with seemingly insurmountable competition.
A veteran brand-builder with diverse experience of working with companies across consumer packaged goods, retail, telecom, and technology/software verticals. Currently working as the Head of Global Marketing at Avanza Solutions a multinational channel banking solutions house with presence across 3 continents and 300+ corporate customer base. He has worked in domestic and international markets including but not limited to Pakistan, Middle East, Africa and Central Asia. During his educational and professional duties he has gone through a rigorous learning, un-learning and re- learning regimen. This now enables him to look at brands as people, with personas and the need to socialize, express and communicate. With his diverse experience he helps brands across key disciplines like: Integrated Marketing Communications, Consumer Research and Behavior, Brand Asset Value Management and Development, Sales Strategy and Global Expansion. A visiting faculty at SZABIST for over 8 years and a writer who has appeared on various international blogs and publications including: Forbes-ME, Gulf Business, Dawn, Business.com, Problogger.com etc. He also takes time out to coach students on social citizenship and has helped deliver support/trainings to multiple social welfare trusts.
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Product Description, Buyers Guide, Press Release, Email Newsletter, Presentation, Corporate Video, Explainer Video
Stand Out With a Next-Gen User Experience
A Recipe for Success in a Mobile-First World
Why 'Formal Education' Must Evolve Beyond Skills
How to Build Your Online Business
How Conversational Interface Will be the Web's Future
The Past, Present and Future of Bitcoin
Future Tech for Brick-And-Mortar Retailers
How to Effectively Work from Home
The Formula For A Future-Proof Business
Understanding that some basic structuring can do wonders for your business.
Demystifying Block chain
Innovations Shaping Financial Services Technology
Want to Market Better? Think Like a Consumer
How Employees Can Help Build a Brand's Social Currency
The Era of Consumerocracy: Success Today Comes Back to Marketing
It's About The People: The "Stakeholder Approach" to Building Better Brands