Neal Schaffer

Leader in helping businesses maximize their social media ROI.

Neal Schaffer is a leader in helping empower business and professionals to maximize social media ROI for business. A top social media and social selling influencer according to Forbes, Neal is a global speaker who has spoken in more than 10 countries on 4 continents, the author of three books including the definitive book on social media strategy Maximize Your Social, and instructor of social media at both Rutgers University and the Irish Management Institute. In addition to consulting with businesses, Neal recently launched PDCA Social, a social media agency focused on helping Japanese clients with their North American online marketing. Neal is also the founder of the Inbound.org Top 30 marketing blog, Maximize Social Business, the Social Media Center of Excellence community for social media professionals, as well as the co-founder of the leading corporate social media conference the Social Tools Summit.
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Published Content

103
The Ten Commandments of Leveraging Social Media for Content Marketing
curata.com
The Ten Commandments of Leveraging Social Media for Content Marketing
August, 17 2017
How to Leverage Social Media Video Marketing Trends with Wondershare Filmora Video Editor
maximizesocialbusiness.com
How to Leverage Social Media Video Marketing Trends with Wondershare Filmora Video Editor
March, 26 2018
Here's 3 Incredible SmarterQueue Alternatives You Should Try
maximizesocialbusiness.com
Here's 3 Incredible SmarterQueue Alternatives You Should Try
April, 17 2018
5 Things Successful B2B Marketing Strategies Have in Common
clearvoice.com
5 Things Successful B2B Marketing Strategies Have in Common
June, 2 2016
Social Media Apps: 11 Incredible Tools for Managing Your Social Media in 2018
maximizesocialbusiness.com
Social Media Apps: 11 Incredible Tools for Managing Your Social Media in 2018
April, 12 2018
Here's 3 Incredible SmarterQueue Alternatives You Should Try
maximizesocialbusiness.com
Here's 3 Incredible SmarterQueue Alternatives You Should Try
April, 17 2018
11 Effective Ways to Use Social Media to Promote Your Content
curata.com
11 Effective Ways to Use Social Media to Promote Your Content
October, 31 2014
How to Build a Powerful Company with Patty McCord [Interview]
maximizesocialbusiness.comArticle
How to Build a Powerful Company with Patty McCord [Interview]
January, 9 2018
Social Media Success = Planning Ahead + ContentCal
maximizesocialbusiness.comArticle
Social Media Success = Planning Ahead + ContentCal
November, 29 2017
How to Build a Social Media Quiz to Increase Engagement and Get More Leads
maximizesocialbusiness.comArticle
How to Build a Social Media Quiz to Increase Engagement and Get More Leads
November, 17 2017
How to Create Engaging and Shareable Social Media Videos
maximizesocialbusiness.comArticle
How to Create Engaging and Shareable Social Media Videos
November, 9 2017
How to Create a Content Marketing Strategy for Social
clearvoice.comArticle
How to Create a Content Marketing Strategy for Social
January, 10 2018
Best Practices in Using Social Selling to Hack New Sales
maximizesocialbusiness.comArticle
Best Practices in Using Social Selling to Hack New Sales
October, 11 2017
1,372 Marketers Share Their 2017 Priorities: New State of Marketing Whitepaper
maximizesocialbusiness.comArticle
1,372 Marketers Share Their 2017 Priorities: New State of Marketing Whitepaper
July, 14 2017
Instaplus Review: Instagram Followers and Engagement Management Tool
maximizesocialbusiness.comArticle
Instaplus Review: Instagram Followers and Engagement Management Tool
April, 24 2017
How to Create a Content Marketing Strategy for Social
clearvoice.comArticle
How to Create a Content Marketing Strategy for Social
January, 10 2018
6 Reasons Why Your Social Media Agency Needs MavSocial
maximizesocialbusiness.comArticle
6 Reasons Why Your Social Media Agency Needs MavSocial
March, 30 2017
Top 10 Content Curation Best Practices You Should Follow
digitalcurrent.comArticle
Top 10 Content Curation Best Practices You Should Follow
March, 2 2017
Are Your Marketing Employees Renters or Owners? #OfficeSmallBiz
maximizesocialbusiness.comArticle
Are Your Marketing Employees Renters or Owners? #OfficeSmallBiz
February, 6 2017
How to Build Your [Social Media] Dream Team #OfficeSmallBiz
maximizesocialbusiness.comArticle
How to Build Your [Social Media] Dream Team #OfficeSmallBiz
January, 24 2017
3 Ways to Engage with the Social Tools Summit #SocialTools16
maximizesocialbusiness.comArticle
3 Ways to Engage with the Social Tools Summit #SocialTools16
October, 26 2016
How to Create and Promote Your Own Twitter Trending Hashtag: The Case Study of #SocialTools16
maximizesocialbusiness.comArticle
How to Create and Promote Your Own Twitter Trending Hashtag: The Case Study of #SocialTools16
September, 27 2016
Employee Advocacy Best Practices Learned from Citrix
maximizesocialbusiness.comArticle
Employee Advocacy Best Practices Learned from Citrix
September, 22 2016
Stop Spewing Content. Create Infographics Instead.
maximizesocialbusiness.comArticle
Stop Spewing Content. Create Infographics Instead.
August, 30 2016
4 Reasons Why Holiday Posts are Crucial to Your Social Marketing Plan
maximizesocialbusiness.comArticle
4 Reasons Why Holiday Posts are Crucial to Your Social Marketing Plan
August, 2 2016
Influencer Marketing: How to Supercharge Engagement with Your Content
maximizesocialbusiness.comArticle
Influencer Marketing: How to Supercharge Engagement with Your Content
July, 14 2016
Your Social Listening Is Broken. Here’s Why.
business2community.comArticle
Your Social Listening Is Broken. Here’s Why.
June, 15 2016
The 10 Definitive Instagram Statistics You Should Know – and Why
maximizesocialbusiness.comArticle
The 10 Definitive Instagram Statistics You Should Know – and Why
June, 15 2016
Social Selling Should Come Before B2B Social Media Marketing
maximizesocialbusiness.comArticle
Social Selling Should Come Before B2B Social Media Marketing
June, 13 2016
5 Things Successful B2B Marketing Strategies Have in Common
clearvoice.comArticle
5 Things Successful B2B Marketing Strategies Have in Common
June, 2 2016
5 Smart Ways to Increase Your Small Business Product Sales on Social Media
maximizesocialbusiness.comArticle
5 Smart Ways to Increase Your Small Business Product Sales on Social Media
April, 15 2016
Is Your Business Making Any of These 10 Social Media Mistakes?
maximizesocialbusiness.comArticle
Is Your Business Making Any of These 10 Social Media Mistakes?
February, 19 2016
Introducing the Social Media Tools for Business Buyer’s Guide
maximizesocialbusiness.comArticle
Introducing the Social Media Tools for Business Buyer’s Guide
February, 16 2016
7 Steps To Creating A Stunning Visual Voice On Instagram
maximizesocialbusiness.comArticle
7 Steps To Creating A Stunning Visual Voice On Instagram
January, 19 2016
Does Your Influencer Marketing Strategy have a Content-Centric Approach?
maximizesocialbusiness.comArticle
Does Your Influencer Marketing Strategy have a Content-Centric Approach?
January, 12 2016
Want to Excel at Social Media Marketing Today? Read This.
maximizesocialbusiness.comArticle
Want to Excel at Social Media Marketing Today? Read This.
December, 29 2015
The ROI of Social Listening: Big Social Data as an Infrastructure Asset
maximizesocialbusiness.comArticle
The ROI of Social Listening: Big Social Data as an Infrastructure Asset
December, 3 2015
Making Sense of Your Live Streaming Marketing Options: Periscope, Meerkat, Facebook Mentions & Blab
maximizesocialbusiness.comArticle
Making Sense of Your Live Streaming Marketing Options: Periscope, Meerkat, Facebook Mentions & Blab
December, 1 2015
The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
maximizesocialbusiness.comArticle
The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
November, 24 2015
Six Steps to Strategically Building an Influencer Marketing Program
maximizesocialbusiness.comArticle
Six Steps to Strategically Building an Influencer Marketing Program
November, 19 2015
11 Must-Have Content Curation Best Practices
maximizesocialbusiness.comArticle
11 Must-Have Content Curation Best Practices
November, 9 2015
5 Ways Your Business Should be Maximizing LinkedIn
slideshare.netArticle
5 Ways Your Business Should be Maximizing LinkedIn
November, 5 2015
Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
maximizesocialbusiness.comArticle
Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
October, 27 2015
How to Generate Leads from Social Conversations [Free Ebook & Webinar]
maximizesocialbusiness.comArticle
How to Generate Leads from Social Conversations [Free Ebook & Webinar]
October, 19 2015
How an App Can Help You Build Loyal Blog Readers [Free Webinar]
maximizesocialbusiness.comArticle
How an App Can Help You Build Loyal Blog Readers [Free Webinar]
October, 9 2015
What’s the ROI of Employee Advocacy? Social Selling.
maximizesocialbusiness.comArticle
What’s the ROI of Employee Advocacy? Social Selling.
September, 30 2015
5 Ways Your Business Should Be Maximizing Your LinkedIn
maximizesocialbusiness.comArticle
5 Ways Your Business Should Be Maximizing Your LinkedIn
September, 14 2015
Every CEO Should Invest in their Company’s Employee Advocacy Program
maximizesocialbusiness.comArticle
Every CEO Should Invest in their Company’s Employee Advocacy Program
September, 8 2015
3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
maximizesocialbusiness.comArticle
3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
August, 31 2015
Social Video: The Hottest Trend in Social Media Marketing?
maximizesocialbusiness.comArticle
Social Video: The Hottest Trend in Social Media Marketing?
August, 19 2015
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