Neal Schaffer

Neal Schaffer is a leader in helping empower business and professionals to maximize social media ROI for business. A top social media and social selling influencer according to Forbes, Neal is a global speaker who has spoken in more than 10 countries on 4 continents, the author of three books including the definitive book on social media strategy Maximize Your Social, and instructor of social media at both Rutgers University and the Irish Management Institute. In addition to consulting with businesses, Neal recently launched PDCA Social, a social media agency focused on helping Japanese clients with their North American online marketing. Neal is also the founder of the Inbound.org Top 30 marketing blog, Maximize Social Business, the Social Media Center of Excellence community for social media professionals, as well as the co-founder of the leading corporate social media conference the Social Tools Summit.