Randy Magnuson

Content Strategist, Copywriter, Writer

Web Content Storyteller

If there's one thing I know, it's good writing. I've studied it. I've taught it. I've practiced it. Using storytelling skills honed during my M.F.A. in Creative Writing, I've crafted quality content — including web copy, articles, press releases, media kits, and social media — for brands, non-profits, and blogs alike.

When I taught college-level composition, I told my students that writing effectively means knowing your audience. As a Communications Specialist for California Polytechnic University, a Marketing Assistant at Oregon State University, and a writer at Watershed Communications, I've targeted a variety of content to maximize its influence, fitting each piece together to tell a brand's larger story.

Because I love stories.

Good web content is like a story: it brings together various devices to enthrall a reader with its narrative. Like the characters, setting, and dialogue in a novel, pieces of content serve various functions but convey the same overarching brand themes and voice.

If you want quality web content, I'm your guy. If you want novel recommendations, I can do that too. If you want to see photos of my really cute dog, you better believe I'll send them.
Categories
Content Types
Article, Product Description, Landing Page, Website Copy, Press Release, Blog Post, Email Newsletter
More Information
Oregon State University, Master of Fine Arts - Creative Writing
North Central College, Master of Arts - Writing, Editing and Publishing
Taylor University, Bachelor of Arts - English Education
San Luis Obispo, CA, USA|English
Publications
N/A

Business

4
PDF upload
Article
Cal Poly Business Magazine

A 24-page magazine targeted to alumni and donors. I wrote and edited all the content.

March 25, 2019
blog.printsome.com
Blog Post
Why video game merchandise lags behind

An SEO-informed blog post on the video game merchandising industry.

April 24, 2019
blog.printsome.com
4 essential steps to launch a successful e-commerce store
March 22, 2019
cgteam.com
Article
Growth Mode: Understanding The Value of a Financial Consultant For Your Business
May 15, 2019

Technology

5
blink22.com
Landing Page
Blink22 Landing Page and Website Content
blog.printsome.com
Blog Post
Instagram shopping checkout: Everything you need to know

A 1,000-word article detailing Instagram's new shopping features.

May 22, 2019
cob.calpoly.edu
Landing Page
Business Analytics Agency Landing Page

Webpage detailing Cal Poly's new Business Analytics Agency for use in promotion and fundraising.

experience.oregonstate.edu
Article
Changing the World, One Line of Code at a Time

In-depth article featuring student employees in OSU's Open Source Lab.

February 5, 2018
cob.calpoly.edu
Press Release
Lynn Metcalf and David Askay Partner with Artificial Intelligence Pioneer to Publish New Research

A press release discussing cutting-edge research in artificial intelligence.

September 26, 2018

Higher Education

6
experience.oregonstate.edu
Landing Page
OSU Experience Landing Page

Homepage encouraging student involvement and connection. I wrote all homepage content myself and collaborated with colleagues on the content for subpages.

cob.calpoly.edu
Press Release
Economics Professor Steve Hamilton Earns Award for Innovative Food Waste Research

Press release promoting relevant faculty research on food waste in local and national media markets.

August 1, 2018
PDF upload
Email Newsletter
Oregon State University Student Affairs Newsletter

Newsletter promoting the Winter Recharge campaign, which aimed to help students beat the winter blues through exercise, nutrition, sleep, and mental health resources.

PDF upload
Ad/Promotional Copy
Alumni Beer and Wine Garden Ad

A print ad for the Cal Poly Alumni Beer and Wine Garden, featured in our annual alumni magazine

PDF upload
Email Newsletter
Orfalea College of Business Alumni Newsletter

Email newsletter sent to over 13,000 alumni to share updates and gather contact information.

experience.oregonstate.edu
Article
HSRC Serves up More Than Meals

A feature article that gives a look inside Oregon State University's Human Services Resource Center.

January 13, 2018

Food and Wine

1
PDF upload
Email Newsletter
Herman Story Fall 2019 Wine Club Email

Design

2
blog.printsome.com
Blog Post
10 Top-Notch YouTube Channels for Web Design Tips
June 6, 2019
blog.printsome.com
Blog Post
Your Best Sources for PNG Images

A 1,200 word blog post on sites offering free PNG images for download

March 11, 2019

Lifestyle

3
themarkdownmarket.com
Blog Post
Here are the 10 Best Deals You’ll Find at Sam’s Club Every Week

1,200-word "listicle" SEO post on the best deals at Sam's Club for The Markdown Market.

January 21, 2018
themarkdownmarket.com
Blog Post
Protect Your Wallet While Protecting Your Home: How to Save Money on Home Security Systems

1,200 word SEO blog post on home security money saving tips for The Markdown Market.

January 26, 2018
themarkdownmarket.com
Blog Post
Kay vs. Jared: Which Jewelry Giant Has The Best Deals?

A blog post that compares deals and savings at Kay and Jared Jewelers in five distinct categories.

May 20, 2018
© ClearVoice, Inc.