Randy Magnuson

Content Strategist, Copywriter, Writer

Versatile content storyteller

If there's one thing I know, it's good writing. I've studied it. I've taught it. I've practiced it. Using storytelling skills honed during my M.F.A. in Creative writing, I've crafted quality content — including web copy, articles, press releases, media kits, and posts — for brands, non-profits, and blogs alike.

When I taught college-level composition, I would tell my students that writing effectively means knowing your audience. As a Communications Specialist for California Polytechnic University, a Marketing Assistant at Oregon State University, and a writer at Watershed Communications, I've targeted a variety of content to maximize its influence, fitting each piece together to tell a brand's larger story.

Because I love stories.

Good web content is like a story: it brings together various devices to enthrall a reader with it's narrative. Like the characters, setting, and dialogue in a novel, pieces of content serve various functions but convey the same overarching brand themes and voice.

If you want quality web content, I'm your guy. If you want novel recommendations, I can do that too. If you want to see photos of my really cute dog, you better believe I'll send them.
Categories
Content Types
Article, Product Description, Landing Page, Website Copy, Press Release, Blog Post, Email Newsletter
More Information
Oregon State University, Master of Fine Arts - Creative Writing
North Central College, Master of Arts - Writing, Editing and Publishing
Taylor University, Bachelor of Arts - English Education
San Luis Obispo, CA, USA|English
Publications
N/A

Higher Education

4
experience.oregonstate.edu
Landing Page
OSU Experience Landing Page

Homepage encouraging student involvement and connection. I wrote all homepage content myself and collaborated with colleagues on the content for subpages.

cob.calpoly.edu
Press Release
Economics Professor Steve Hamilton Earns Award for Innovative Food Waste Research

Press release promoting relevant faculty research on food waste in local and national media markets.

August, 1 2018
experience.oregonstate.edu
Article
HSRC Serves up More Than Meals

A feature article that gives a look inside Oregon State University's Human Services Resource Center.

January, 13 2018
PDF upload
Email Newsletter
Orfalea College of Business Alumni Newsletter

Email newsletter sent to over 13,000 alumni to share updates and gather contact information.

Lifestyle

3
themarkdownmarket.com
Blog Post
Here are the 10 Best Deals You’ll Find at Sam’s Club Every Week

1,200-word "listicle" SEO post on the best deals at Sam's Club for The Markdown Market.

January, 21 2018
themarkdownmarket.com
Blog Post
Protect Your Wallet While Protecting Your Home: How to Save Money on Home Security Systems

1,200 word SEO blog post on home security money saving tips for The Markdown Market.

January, 26 2018
themarkdownmarket.com
Blog Post
Kay vs. Jared: Which Jewelry Giant Has The Best Deals?

A blog post that compares deals and savings at Kay and Jared Jewelers in five distinct categories.

May, 20 2018

Technology

3
experience.oregonstate.edu
Article
Changing the World, One Line of Code at a Time

In-depth article featuring student employees in OSU's Open Source Lab.

February, 5 2018
cob.calpoly.edu
Landing Page
Business Analytics Agency Landing Page

Webpage detailing Cal Poly's new Business Analytics Agency for use in promotion and fundraising.

cob.calpoly.edu
Press Release
Lynn Metcalf and David Askay Partner with Artificial Intelligence Pioneer to Publish New Research

A press release discussing cutting-edge research in artificial intelligence.

September, 26 2018
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