Sara has been researching and writing about death care culture and the funeral industry for the last 6 years. Compelled by personal exposure to an aspect of life that most of us choose not to reflect upon until we are suddenly faced with dealing with it.
With an academic background in Cultural Studies, Sara became intrigued with our cultural death care rituals, and how the death care industry was on the epoch of change. Having served as a Training Adviser within the FMCG sector, an adult instructor within the Lifelong Learning sector and a Business Consultant, Sara combines a wealth of experience and skills. Working alongside funeral professionals, this feeds her passion to interrogate the funeral industry, and help educate people about end-of-life choices and how to be better prepared.