Rachel Presser

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Writer, Managing Editor

Tax pro turned game dev who helps indies & the self-employed crush it. Love toads.

I am a licensed tax professional (Enrolled Agent) who left the field to pursue game development full-time. I love helping other indie developers and creative people attain this dream, so I equally love writing about entrepreneurship, freelancing, small business and tax laws, and the art and business aspects of game development. I also write about SEO, digital marketing, and herpetology since I have over 20 years of experience as a toad mom!

In addition to writing, I also offer content strategy services and engagements are discussed on a case by case basis. I can assist you with keyword mapping and strategy, content planning and editorial calendars, customer journey maps, buyer persona creation, and helping you figure out what your audience really wants. My industrial specialties in content strategy are focused on the tax preparation industry and the B2B and B2C aspects of the interactive entertainment industry but have had engagements in tech and healthcare.
Categories
Content Types
Article, Blog Post, Case Study, Ebook, Guide, Infographic Copy, Interview, Live Event, Page Layout, Presentation, Press Release, Product Description, Social Copy, Website Copy, Whitepaper
More Information
Lehman College, BS, Accounting
Hunter College, MS, Accounting
New York|English
Publications
N/A

Published Content

29
PDF upload
PTP Customer Experience Social Card.pdf

Social card to go with blog post about customer service vs. customer experience.

PDF upload
Content and Accessibility Social Card.pdf

Social card to go with blog post about content and accessibility.

bandwidthplace.com
Article
A Game Developers’ View on ISP Performance
November, 22 2017
gamasutra.com
Article
Scrapping Your Way to GDC as a Broke-Ass Indie Developer, Part 2: You've Arrived in San Francisco
October, 31 2017
gamasutra.com
Article
GDC 2018 Registration is Coming: How to Get There as a Broke-Ass Indie Developer, Part 1
September, 22 2017
gamewithyourbrain.com
Article
The Evolution of Game Soundtracks: Aesthetics and Attitudes
September, 19 2017
gamewithyourbrain.com
Article
A 1990s Mac RPG Retrospective: Hidden Jewels No One Knows About
September, 13 2017
gamewithyourbrain.com
Article
How Vintage Mac Games Inspired the Indie Developers of Today
September, 5 2017
gamewithyourbrain.com
Article
Why Adventure Game Design and Narratives Had to Evolve
August, 29 2017
gamewithyourbrain.com
Article
The Surprising Reasons for Troubles with Old School Video Game Preservation
August, 21 2017
gamewithyourbrain.com
Article
The Design Makes the Game: Not the Engine
August, 17 2017
gamewithyourbrain.com
Article
Dream Daddy: It's the dialog that makes the game
August, 1 2017
flexjobs.com
Article
Freelancing 101: The Different Types of Freelance Jobs
April, 19 2017
gamasutra.com
Article
Truth or Hype: Are There Really "Too Many Games"?
March, 29 2017
sonictoad.com
Article
The Banana Bread Effect
August, 12 2016
gamasutra.com
Article
Will New York's Proposed Tax Bill for Games & Digital Media Help Indie Developers?
August, 12 2016
sonictoad.com
Article
Toad Tuesdays: Proper Handling of Toads & Other Amphibians
March, 8 2016
sonictoad.com
Article
Toad Tuesdays: A Scientific Reason I Have Blue Hair
March, 1 2016
gamasutra.com
Article
How the R&D Tax Credit Usually Works for Indie Game Developers
February, 24 2016
flexjobs.com
Article
How Indie Game Developers Can Benefit from Flex Work Options
February, 12 2016
gamasutra.com
Article
Taxes & the Indie Developer: When You Can & Can't Afford a Tax Professional
December, 22 2015
gamasutra.com
Article
The Paradox of Indie Game Devs Who Can't Play Just a While
July, 22 2015
theflounce.com
Article
The Retirement Planning Crisis & Impact on Low-Income Earners
May, 23 2014
theflounce.com
Article
Tax Withholding and You: How to Get More Out of Your Paycheck
April, 29 2014
freedomwithwriting.com
Article
Case Study: How I Get Paid $100 a Week to Write Rants About Video Games
linkedin.com
Article
The Golden Rules of Doing Business with Indie Game Developers
August, 15 2016
writeraccess.com
Article
How Content Marketing Can Help Indie Game Developers Win
May, 23 2016
writeraccess.com
Article
How to Create Content That Tax Professionals and Their Clients Care About
April, 27 2016
gamasutra.com
Article
Why You Shouldn’t Skimp on Your Game Audio: A Producer’s Perspective
January, 26 2016
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