Stacy Jackson

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer, Managing Editor

Writer, Editor and B2B Digital Marketing Specialist

Stacy Jackson writes for B2B brands, primarily in the B2B software/SaaS space. She has experience writing content for software providers that serve the following verticals, segments, and niches: human resources, sales development, sales engagement, pricing optimization/configure-price-quote, trade promotion management in the foodservice industry, HOA and community management software, and marketing technology.

In addition to content creation, Stacy is a content marketing professional who helps businesses and individuals optimize their online presence through SEO, content strategy, social media, and other relevant digital marketing strategies and tactics. She’s an editor and writer, and a regular contributor to various marketing blogs.
Categories
Content Types
Article, Blog Post, Case Study, Ebook, Infographic Copy, Website Copy, Whitepaper, Script, Social Copy, Guide
More Information
University of West Georgia, Psychology
Dunedin, FL, USA|English
Publications
N/A

B2B Software/SaaS

5
jacksonmarketingservices.com
Blog Post
Marketing Automation Tricks That Rock Your Website

This post was written for my company website to illustrate various ways that a company can use marketing automation to improve their website/online presence.

August, 22 2018
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Blog Post
[Ghostwritten] Why Is Using an ATS Important for Your Hiring Process

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: how ATS software improves hiring processes

June, 12 2018
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Blog Post
[Ghostwritten] How HR Technology Affects Seasonal Hiring Trends

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: how technology, including ATS, can impact seasonal hiring.

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Blog Post
[Ghostwritten] Improve Your Interview Process with Technology

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: technology and how it can improve the interview process.

November, 13 2018
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Blog Post
[Ghostwritten] Impact of Technology on HR

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: how technology has changed and improved HR.

August, 1 2018

Human Resources

12
blog.smarp.com
Blog Post
5 Ways to Recognize Employees

Employee advocacy platform provider, Smarp, worked with me through ClearVoice to write this blog post regarding ways to recognize employees.

November, 3 2016
clearvoice.com
Article
Nail Down a Social Media Policy That Addresses Employee Separation

This article, written for the ClearVoice blog, highlights the problems that companies and brands face when they don't take the proper steps to address social media and martech concerns when it comes to employee separation.

March, 28 2018
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Blog Post
[Ghostwritten] What is an End-to-End Recruitmen Process?

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus on end-to-end recruitment and how an ATS can help.

July, 14 2018
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Blog Post
[Ghostwritten] 3 Problems You Will Face in the Recruitment and Selection Process

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems.

July, 21 2018
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Blog Post
[Ghostwritten] 3 Problems You Will Face in the Recruitment and Selection Process (and How to Solve Them)

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: issues that affect HR professionals when it comes to recruiting talent. Includes angle on using ATS.

July, 21 2018
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Blog Post
[Ghostwritten] How to Conduct an Effective Group Interview

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: group interview process - what it is, pros and cons.

October, 17 2018
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Blog Post
[Ghostwritten] OFCCP Regulations and Guidelines for Government Recruitment

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: OFCCP regulations and guidelines for government recruitment, including aspects around how ATS can help with the process.

November, 1 2018
Image upload
Blog Post
[Ghostwritten] How Company Culture Shapes Motivation

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: covers how corporate culture impacts motivation and employee engagement, which influences recruitment.

October, 25 2018
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Blog Post
[Ghostwritten] Should Employers Use Social Media to Screen Job Applicants?

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: pros and cons of using social media in the recruiting process.

November, 6 2018
Image upload
Blog Post
[Ghostwritten] How to Recruit Talented Employees

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: recruiting talent; inclusion of the ATS technology angle within the post.

December, 15 2018
Image upload
Blog Post
[Ghostwritten] How Much Does it Cost to Recruit an Employee?

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: cost to recruit employees; discussion of how ATS can figure into efficiencies and savings.

December, 11 2018
Image upload
Blog Post
[Ghostwritten] The Top 4 Recruiting Mega Trends of 2019

This is a blog post written for a human resources software company that delivers cloud-based applicant tracking systems. Focus: recruiting trends in 2019 while working in the technology angle, including ATS.

December, 20 2018

Content Marketing

13
jacksonmarketingservices.com
Blog Post
Ready to Reach Generation Z?

This item is a combination of show notes, audio recording (I'm a host), and transcription of my company's weekly podcast. In this episode, we interview a Generation Z teen to talk about what she and her friends think about social media, how they use it, and how she anticipates she'll use social media and the internet in the future.

March, 17 2019
blog.woobox.com
Blog Post
How to Create a Personality Quiz That Maximizes Your Leads

This post written for the Woobox blog covers ways that content marketers can leverage personality quizzes as part of their lead generation efforts. This article covers: Why marketers must align business goals and audience motivations to craft the perfect personality quiz. How brands can leverage personality quizzes for lead generation, qualification, and segmentation. Ways to increase audience and buyer engagement with personality quizzes by ensuring the questions and outcomes align with buyer personas, all possible results represent positive personality traits, include social sharing options, and play off other popular content on the company’s website. How to use personality quizzes to reinforce branding and messaging by aligning personality type outcomes with positive brand attributes and using quiz themes that match the brand voice, personality, and values. The importance of including a clear call-to-action at the end of your quiz.

February, 28 2019
blog.woobox.com
Blog Post
Improve Your YouTube Presence with a Contest or Giveaway

This blog post that I pitched to Woobox helps readers understand the power of a contest or giveaway when it comes to optimizing their YouTube presence. I cover "5 P's for success" when it comes to YouTube and contests/giveaways: Purpose — beyond improving your YouTube presence, identify another business goal for your promotion. Prize — make your prize relevant to your brand and target customers. Passwords — use password scavenger hunts and “word of the day” approaches to generate engagement, watch times, and leads. Production value — you don’t need a Hollywood-level effort, but you do need to make your videos appealing. Promotion — make people aware of your contest via YouTube influencers, social media, email, and other channels.

November, 19 2018
blog.woobox.com
Blog Post
How to Plan an Online Coupon Marketing Strategy for Your Business

This post helps website owners understand how to use digital couponing to to reach more customers and get repeat business. The article covers the need for site owners to: Understand your customer and sales data Develop data-driven customer segments Create clear, airtight terms and guidelines Pay attention to design and copy Use multiple channels, as appropriate, for coupon promotion Experiment with website personalization for more sophisticated coupon marketing Track and analyze coupon results long-term

October, 15 2018
clearvoice.com
Blog Post
25 Questions to Ask When Building a Content Creation Strategy

This post was written for the ClearVoice blog to help content marketers identify the most pressing questions (and answers!) when it comes to building an effective content marketing strategy.

January, 2 2018
blog.woobox.com
Blog Post
6 Personality & Trivia Quiz Ideas You Can Steal

I worked with Woobox to write this post on personality and trivia quiz ideas that marketers can steal for their own content efforts. The post provides examples of effective B2C and B2B quizzes.

July, 12 2018
clearvoice.com
Blog Post
12 Must-Have Tools and Tactics for Content Distribution and Promotion

This post was written for the ClearVoice blog to cover the various options that marketers can consider for promoting and distributing content. With more content "clutter," distribution and promotion become even more pressing.

March, 28 2018
jacksonmarketingservices.com
Guide
Improve Your Content with a Content Inventory Audit

Educational tool to help marketers understand how to perform a content audit.

August, 4 2018
clearvoice.com
Blog Post
Importance of Brand Consistency: 5 Key Approaches for Keeping Aligned

Great brands take steps to ensure brand consistency across print, online, and other mediums. This blog post written for ClearVoice addresses five approaches that marketers can take to ensure consistency.

July, 5 2017
clearvoice.com
Article
Aligning With Mission and Vision: How to Create Content To Support Business Goals

This post was written for ClearVoice as part of a series on content mission, vision, and philosophy. This post touches on how marketers can create content that supports business goals.

January, 16 2018

Social Media

7
blog.woobox.com
Blog Post
How to Create a Successful Photo Contest on Facebook

This post written for Woobox covers how marketers can the Woobox platform to create and run a successful photo contest (UGC/user-generated content) on Facebook.

March, 25 2019
jacksonmarketingservices.com
Blog Post
Marketing and Employee Separation: Have You Left Your Brand at Risk?

This is a combination show notes, transcript, and host page for my company's podcast. This episode covers employee separation and the risks to marketing departments and brands when you don't take steps to protect social media accounts and martech after an employee leaves the company.

March, 11 2019
blog.woobox.com
Blog Post
Instagram Giveaways: The Right Way to Randomly Pick Comments

This post written for Woobox covers the right way for marketers to run contests on Instagram where the method of choosing a winner relies on Instagram comments.

February, 12 2019
clearvoice.com
Blog Post
12 Must-Have Tools and Tactics for Content Distribution and Promotion

This post was written for the ClearVoice blog to cover the various options that marketers can consider for promoting and distributing content. With more content "clutter," distribution and promotion become even more pressing.

June, 2 2017
jacksonmarketingservices.com
Blog Post
Best Features You Aren’t Using on Your Social Media Sites

This post for my company blog covers some features that brands typically overlook when it comes to their social media profiles and activities.

June, 16 2015

SEO & Website

8
jacksonmarketingservices.com
Blog Post
Other Metrics to Consider Beyond Visits and Pageviews

This post written for my company website talks about how marketers must take a step beyond "vanity metrics" to measure what matters most as it pertains to online presence.

September, 10 2018
clearvoice.com
Blog Post
A Quick Primer on Why Voice Search (and VSO) Is Here to Stay

This post for ClearVoice talks about the emerging voice-search trend and how it will impact search engine optimization.

June, 24 2018
clearvoice.com
Blog Post
A Quick Primer on the Power of Personalization Over Your SEO

This post for ClearVoice talks about the importance of on-site personalization and the impact it can have on a website's SEO.

June, 9 2018
clearvoice.com
Blog Post
A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed

This blog post for ClearVoice talks about link building's role in modern SEO. The article includes expert tips and tips for keeping your site out of trouble with Google.

June, 17 2018
clearvoice.com
Article
Why Mobile-First Design Matters More Than Ever to Your Future SEO and Customer Experience

Mobile-first design is important to today's web users; therefore, it's very important to Google. With mobile overtaking desktop on Google Search, the search engine giant has begun to prioritize mobile design in its SEO considerations. This post gives readers a few tips and expert insights on mobile-first design and SEO.

June, 1 2018
clearvoice.com
Blog Post
The Four Rhinos of Bad SEO Tactics: What Has to Go for Good in 2018 (and Forever)

This post, written for ClearVoice, covers four bad, outdated SEO tactics that marketers need to abandon forever. They include neglecting user experience/poor UX; misplaced keyword focus; lazy link building; duplicate content.

June, 1 2018
smartbrief.com
Blog Post
3 reasons to incorporate branded communities into your social business plan

This is a guest post I pitched to SmartBrief for the SmartBlog on social media. This post covers reasons why brands shouldn't just rely on social media alone and how they should add in branded communities to their strategies.

November, 24 2015

Sales & Customer Management

2
socialbusinessengine.com
Article
Survival of the Fittest: Can Social Business Skills Save Your Sales Career?

This post for Vengreso (formerly socialbusinessengine.com) addresses the skills and issues that modern sales reps must monitor to make themselves future-proof.

April, 13 2016
socialbusinessengine.com
Article
Track Trigger Events as Part of Your Social Selling Strategy

This post written for Vengreso (formerly, socialbusinessengine.com) covers the importance of monitoring for trigger events in the social selling process and provides tips on how to make monitoring easy.

May, 31 2016

Small Business & Entrepreneurship

1
jacksonmarketingservices.com
Blog Post
Build a Successful Small Content Marketing Team

This post on my company website addresses the concerns that smaller companies face when attempting to tackle content marketing -- especially with a solo or small content team.

September, 10 2018
© ClearVoice, Inc.