Baerbel Pfeiffer

Content Strategist, Copywriter, Ghostwriter, Writer

I help hotels connect with their favorite guests and businesses to attract their favorite customers.

Hi there, my name is Bärbel, I am originally from Koblenz in Germany and write copy and content for hotels and the hospitality industry.

I love hotels, and I know the business inside out.

Despite long hours, lots of work and even more commitment (my parents warned me!) I decided early on to pursue a career in the hotel industry.

I learned the ropes in privately owned hotels in Germany and Switzerland and following Hilton International in Düsseldorf and Munich, the Ritz Carlton in New York was next on my list.
But, as we all know, life doesn’t always turn out the way you plan and, very unexpectedly, I ended up on a small island in the Caribbean…

Antigua became my second home. As a hotel manager in different resort and boutique hotels on island, I learned a lot about the art of being a great host - for different nationalities, cultures and characters. You could say, I became pretty good at figuring out what made people tick.

I also realized the cause for a huge number of complaints: Guests had simply picked the “wrong hotel” and therefore had expectations that could not be met, which obviously had to do with the way hotels were marketing ...

Text Spot On was born and my second career as a writer and marketer began. I started out with copywriting for different niches, got into inbound marketing and content writing and came right back to the hotel industry:

What really attracts people are emotional connections, and yet most hotels still focus their marketing on features. They promote the advantages of their location, room sizes and interior design. I want to change that.

Hotels are amazing and unique places, where everything revolves around people, where no day is like the other, where drama and comedy are performed daily on the hotel stage and where, once in a while, even history is written – that is what makes a hotel stand out. This is the message that connects you with your guests, generates leads and drives business.

I will help you get it across.
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Interview, Product Description, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Presentation, Landing Page
More Information
Location|German, English

Published Content

PDF upload

White paper on brand focused training in the luxury hotel segment.

PDF upload
Athena Coaching - The Stiletto Approach.pdf

A white paper on women in leadership positions.

February 2, 2015
“Thank you for your kind words” - Responding to guest reviews

Article on the impact of review responses and how hoteliers' answers can influence readers.

November 8, 2017
How To Make Your Hotel’s Direct Booking Page Rock

Article on how improvments to the presentation of a hotel's booking page can get you more direct bookings.

August 15, 2017
The Paradox of Hotel Marketing

Why do hoteliers keep marketing interior design when they have a unique differentiator? A hospitality experience that's their very own.

October 22, 2013
How Personality Will Get Your Hotel More Direct Bookings

Hoteliers overlook a powerful element in their marketing. Their hotel's "personality"

January 30, 2017
Website Copy
"You have to see it to believe it!" - Yepton Estate Cottages

Website copy for a small Caribbean property that sells self catering vacations.

April 22, 2015
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