Valerie Holland

Copy Editor, Copywriter, Writer

Freelance writer. Creative thinker. MBA professional. Savvy. Client-focused. Above and beyond.

Valerie Holland blends her MBA degree with her passion for writing to create content for a variety of media. She studied UX/UI design in order to have a fuller understanding of target audiences. She has curated articles, blogs, web copy, manuals, marketing collateral and manuals, as well as provided feature content for a Gannett-owned newspaper as a copywriter and copy editor. Valerie's goal of copywriting is to find voice that draws her audience to action and make it look easy in the process. She especially enjoys writing about health & fitness, business, lifestyle, and religion.

Valerie and her husband reside in the rolling countryside of Virginia with their Dakota sport retriever dog. Her happy place is anywhere outside in nature, enjoying hiking, biking, walking, or kayaking, both close to home and abroad. One of her favorite outings was sea kayaking off Dingle, Ireland! She enjoys many creative outlets like knitting, quilting, and drawing, and she even volunteers to write for others as a way to give back. You'll not find her far from a good, REALLY good, cup of coffee!
Content Types
Article, Product Description, Landing Page, Commercial, Website Copy, Press Release, Direct Mail, Blog Post, Email Newsletter
More Information
Empire State College, MBA
Iowa State University, Bachelors of Business Administration
Richmond, VA, USA|English

Published Content

Class teaches financial survival

I wrote this front-page newspaper article for the Press & Sun-Bulletin under my former name, Valerie Tokarz. Press & Sun-Bulletin - Binghamton, N.Y. Author: Tokarz, Valerie Date: Mar 23, 2008 Start Page: A.1 Section: FRONT Personal finance; Custom design; Business education; Consumer credit
Customer-driven companies

I enjoy writing business articles. This one focuses on client satisfaction and retention. Article: Customer-driven companies

I enjoy writing about business management and operations with emphasis on client satisfaction and retention. Article: Paying attention to corporate culture?
Website Copy

I love website copy and design! Not only was I hired as an advisor for this company, but also as the writer and designer for their website. LOVE the creativity involved in the process. NOTE: Company has changed ownership and hasn't deleted this site yet. Website:

Using my experience in both healthcare and real estate, I reported on how the economic pressure on brick-and-mortar retail stores could impact medical commercial real estate to take on a retail flair. Article: Retail-like experience in healthcare? Can this impact medical commercial real estate?
Diligence guarantees fitness results

This was published in the Press & Sun-Bulletin under my former name, Valerie Tokarz. I was the first health blogger for the newspaper.

August, 6 2015
Website Copy
Wedding Website Copy and Design Layout | Binghamton NY | Lynn Barsigian Photography

I love writing copy for websites! For this website, I was hired to write copy and consult on web layout. Beautiful pictures by this photographer to boot!

April, 20 2018
Blog Post
Body Mind n Spirit

What you’re feeding your body, mind, and spirit will indeed manifest itself on the outside! I am passionate about sharing health info that reframes what true fitness looks like in my Body Mind n Spirit blog. Designing the website was just an added creative bonus!

December, 16 2018
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