Content marketing continues to be a lynchpin for successful brand strategies. But the way to do it right and what works best are constantly evolving.
Whether you’re refining your strategy or mapping out a new one, these content marketing 2025 stats will help power your business’s success in the coming year.
Account-based marketing statistics
Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. As a result, ABM has gained popularity in recent years and continues to grow.
Here are some important content marketing 2025 statistics related to ABM:
- 76% of marketers who use ABM saw a higher ROI than other marketing activities. (ABMLA)
- 61% of B2B marketers deem ABM crucial for their marketing goals. (Foundry)
- 80% of marketers intend to increase their ABM budget. (LinkedIn)
- 93% of marketers say their ABM efforts have been extremely or very successful. (Foundry)
- By 2032, the global ABM market will reach just short of $2 billion. (Market Data Forecast)
Artificial intelligence statistics
Many content marketers are using artificial intelligence and automation in their content production.
Chatbots, automated email, predictive analytics, and generative AI tools like ChatGPT and Google’s Bard save you time and resources. However, make sure you have human oversight in place. If you’re unsure how to incorporate AI into your business, read our comprehensive guide on AI-driven content creation.
Here are some critical AI statistics related to content marketing:
- 80% of workers say generative AI improves the quality of their work. (Grammarly)
- 88% of marketers rely on AI in their current jobs. (SurveyMonkey)
- 70% of brands agree that AI will fundamentally change personalization and marketing strategies. (Twilio)
- 46% of marketers use AI to write marketing copy. (HubSpot)
- Generative AI saves professionals one day per week in productivity. (Grammarly)
- 68% of marketing leaders reported ROI on their AI investments. (HubSpot)
- 44% of marketers think AI excels at data analysis. (HubSpot)
SEO statistics
SEO is still alive. In fact, the future of SEO in 2025 looks strong for those who focus on quality, people-first content.
SEO is essential to ranking on that coveted first page of Google’s search results. The better your SEO content strategy, the better your chance of doing that. SEO strategies include keyword research, backlinking, and building topical authority.
Here are some vital SEO content marketing statistics:
- The top SEO challenge marketers will face in 2025 is algorithm changes. (Search Engine Journal)
- Marketers believe the biggest SEO performance interruptions in 2025 will be generative AI in search. (Search Engine Journal)
- The top focus for marketers in the next 12 months will be better aligning content with E-E-A-T and search intent. (Search Engine Journal)
- 75% of people never go past the first search results page. (HubSpot)
- Content over 3,000 words gets 3x more traffic than average-length content of 1.4k words. It also gets 4x more shares and 3.5x more backlinks. (AIOSEO)
- Search results with videos drive 157% more organic traffic. (AIOSEO)
Personalization statistics
These days, audiences are expecting a unique, individual experience. Content personalization uses user patterns and behavior data to tailor content specifically to meet an audience’s needs.
One of the best ways to achieve that is through creating buyer personas that separate your audience into segments. They help marketers communicate with their audience more effectively.
Here are some significant personalization statistics:
- 97% of marketers are using customer data in their decision-making. (Statista)
- 80% of companies rate personalization as critical to business growth. (Adobe)
- 80% of marketers that use audience segmentation report increased sales. (NotifyVisitors)
- Marketers using buyer personas enjoy 73% higher conversions than those without. (Startups Magazine)
- 58% of business leaders believe AI chatbots will be the most impactful AI personalization technology of the next five years. (Twilio)
Podcast marketing statistics
Podcast marketing has become increasingly popular as a way to reach highly engaged audiences with long-form content. According to an Edison Research study, 76% of Americans age 12 and older have listened to online audio in the past month.
Here are some crucial content marketing statistics related to podcast marketing:
- 67% of U.S. consumers listen to podcasts. (Statista)
- By 2025, there will be 142.7 million U.S. podcast listeners. (Oberlo)
- 84% of podcast ads are dynamic. (Spiralytics)
- 82% of marketers plan on investing the same or more into podcasts moving forward. (HubSpot)
- Podcast revenue is expected to reach $2.6 billion in 2026. (IAB)
Social media statistics
Social media has become integral to content marketing, allowing businesses to reach and engage with their target audience in new and innovative ways.
For example, Instagram and TikTok are becoming the first choice for search, with younger users who prefer those platforms over Google Search and Google Maps.
Here are some interesting content marketing statistics related to social media:
- Over 90% of brands use social media marketing. (Engati)
- 76% of social media users have purchased something they saw on social media. (Techreport)
- 34% of consumers say “too much self-promotion” turns them off from brands on social media. (Hootsuite)
- 49% of Gen Z TikTok users have purchased an item through the platform. (Sprout Social)
- By 2028, $255.8 billion of ad spending will be generated through mobile. (Statista)
Video marketing statistics
Video marketing has become an increasingly important component of content marketing strategies. In fact, it’s dominating. According to the Digital Marketing Institute, more than half of marketers say video is the most valuable type of content.
Here are some essential video content marketing 2025 statistics you should know:
- 91% of brands use video as a marketing tool. (HubSpot)
- 90% of marketers say video has given them a good ROI. (Wyzowl)
- Video accounts for 82.5% of all web traffic. (DemandSage)
- 87% of marketers say video has a direct, positive impact on sales. (Wyzowl)
- Video ads generate 12 times more shares than traditional image-based ad. (Personify)
How to Use These Content Marketing 2025 Numbers
Being ready for the future of content marketing means understanding what’s happening now and what’s to come. These statistics will give you a sense of the landscape.
With content marketing trends shifting so rapidly, trying to keep up can feel frustrating. Whether you’re looking to improve one area of your content marketing or overhaul your entire strategy for 2025, ClearVoice has you covered.
Our managed content creation and expert team members can ensure you’re ready to take 2025 by storm. Talk to our specialists today to get started.
