Following the top content marketing influencers is like signing up for the best online training program.
You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. Sometimes, you even learn how successful marketers spend their free time.
This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset.
Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow.
Top 7 content marketing influencers to follow
1. Rand Fishkin
Search engine optimization (SEO) and content marketing are cut from the same cloth.
Both focus on organic growth. As such, there’s a ton of overlap in how SEO and content marketing campaigns are executed.
That’s why Rand Fishkin — Mr. Moz himself — is one of the top digital marketing enterprise marketing professionals should follow.
Although his days as CEO of the SEO megabrand are over, he continues to showcase superior marketing acumen through SparkToro. The site is an audience research platform that also features blog posts written by Rand himself.
2. Brian Dean
Brian Dean is another one of the top SEO expert and content marketing influencers who invests a generous chunk of his personal time in creating value-packed blog posts.
His most significant contribution to the content marketing world is the “Skyscraper Technique.” It’s a powerful and highly efficient link-building strategy that also capsizes competitors.
3. Jeff Bullas
Jeff Bullas is a decorated marketing expert, recognized by Forbes, Entrepreneur, and Inc.com as among the top online content marketing influencers of all time.
He owns Jeffbullas.com — the go-to resource of over 25 million readers for actionable information about various topics, from social media marketing, content marketing, CRO, and SEO.
4. Kim Garst
According to Forbes, Kim Garst is a keynote speaker, CEO, and one of the top 10 social media marketing influencers.
Her blog offers more than just insightful content on digital marketing, video marketing, social media marketing, and online course selling. You can also use the checklists, templates, and pre-built social media graphics shared by Kim.
5. Russell Brunson
Russell Brunson is the CEO of ClickFunnels and a New York Times bestselling author. If you’re not new to the social sphere of digital marketing experts, you’ll find that some of the top content marketing influencers reference his books, ‘Traffic Secrets,’ ‘Expert Secrets,’ or ‘Dotcom Secrets.’
But you don’t have to purchase a copy to benefit from Russell’s massive pool of marketing wisdom.
He frequently shares insightful and inspirational posts on his social media profiles, particularly on Twitter and LinkedIn.
6. Ann Handley
Ann Handley is the head of content at MarketingProfs — one of the web’s most trusted B2B marketing resources. She is also a keynote speaker, expert content writer by trade, and Wall Street Journal bestselling author.
Apart from vetting everything that goes on MarketingProfs, Ann also does podcasts and regularly posts on social media about all things content marketing.
7. Neal Schaffer
Neal Schaffer is a champion of data-driven content and digital-first marketing. He’s one of the most well-known content marketing influencers who balances his time between being a professional educator, marketing influencer, consultant, and keynote speaker — all while staying active on social media.
Neal maintains an active presence on Instagram, Facebook, Twitter, and LinkedIn.
You can follow him on Twitter and LinkedIn for all marketing-related content. On Instagram and Facebook, Neal gives his followers glimpses of his personal life—from his culinary adventures to his experiences as a public speaker.
It’s Time to Act
Learning from the best is one thing. Working with the best is a whole different story.
At ClearVoice, we handpick content experts to help enterprise marketing professionals exceed their content marketing goals. Talk to a content specialist today.
