As online audiences consume massive amounts of content daily, more B2B marketers recognize the power of content marketing to connect with customers.

But it’s a lot easier said than done, especially for large companies. This video and blog post covers the top 3 B2B content marketing challenges large companies face, with strategies to overcome then.

Let’s dive in.

The Top 3 B2B Content Marketing Challenges for Large Companies

The more you can address these B2B content marketing challenges head-on, the more it will enhance your content strategy and marketing efforts. Let’s break them down one by one.

Challenge 1: Producing High-Quality Content Consistently

High-value content is difficult to produce and even harder to create consistently.

To overcome this, you’ll need to develop a comprehensive content calendar that builds a strategic framework for content creation and distribution. This lets you plan the types of content you need months in advance, making consistent high-level content more feasible.

Challenge 2: Scaling Content Production

The amount of content produced by large B2B companies is substantial, and it’s essential to balance quality with quantity.

To achieve this, outsource content creation to external agencies or freelancers to ease the strain of your workload. That frees up your in-house team to maintain the quality of your company’s brand as you scale up your content production.

Challenge 3: Measuring Content Marketing ROI

Content marketing boosts conversions over the long term, which makes it difficult to determine which types of content yield the best short-term ROI.

To overcome this, map out the customer journey to identify which content pieces drive conversions and where there’s a drop-off. This helps you pinpoint which pieces of your content produce positive results and which still need improving.

Ready to Conquer These Challenges?

Heading off and overcoming these challenges ensures you deliver the content your B2B target audience needs. But, depending on your bandwidth, it can be tough to stay on top of everything all the time.

If you’re looking for help, outsourcing to an experienced, proven content partner can be a game-changer, saving you time and money while also allowing you to focus on higher-level tasks. And that’s where we come in.

At ClearVoice, we’ve worked for over a decade producing the high-quality content businesses need, when they need it. Talk to a content specialist today to see how we can take your B2B business to the next level and maximize its impact.