Welcome to our video series Behind the Byline, where we interview some of the amazing writers and creators who contribute to our ClearVoice team!

In this episode of Behind the Byline, we talk with Jenna-Lea Kelland. Coming all the way from Cape Town, South Africa, Jenna-Lea is a fantastic freelance writer and member of our ClearVoice Talent Network. Join us as we cover everything from the importance of collaboration to CBD products for pets!

Jenna-Lea Kelland: Freelance Writer

In this video, Jenna discusses her impressive content marketing career spanning over a decade. We dive right into why content creation is a team effort and the core components of a successful collaboration, including:

  • Knowing your role
  • Communication
  • Constructive criticism

We talk about what quality feedback looks like and how important it is to be able to receive that feedback. Jenna explains how important it is to be solution-oriented and filter everything through what’s best for the company and the client.

Then, she dives into how she stays updated with the latest trends in the industry she’s working with. She emphasizes how surrounding yourself with the right input sets you up for success.

We also explore one of her passions – pet owner best practices! Jenna uses that topic to highlight the importance of knowing your audience and writing from their perspective.

Finally, she offers some words of wisdom to anyone considering a freelance career.

Jenna-Lea’s ClearVoice Questionnaire

In this video, Jenna-Lea takes the CV Questionnaire! She talks about her love of baking (spiced apple cake!), how a swim in the ocean sets up her day, and playing 30 Seconds with her kids.

Get the Content You Need, When You Need It

Did you know that when you partner with us, you receive a dedicated ClearVoice team to deliver great content for your brand month after month? It’s easy.

You tell us what you need, and we make it happen through a dedicated content management team, our best-in-class freelancer network, and a simple managed content creation workflow. Talk to a content strategist to get started today!

Catch more of our Behind the Byline interviews with amazing freelancers today!