Welcome to our video series Behind the Byline, where we sit down with some of the amazing talent contributing to our ClearVoice team!
In this episode of Behind the Byline, we talk with Caitlin Lamb Jefferson! Caitlin is an accomplished editor, writer, and content strategist.
Caitlin Lamb Jefferson: Editor, Writer, Strategist
In this episode, Caitlin shares her inspiring journey from journalism to content marketing. She reflects on her path from taking on small, one-off projects to building a robust portfolio of long-term clients.
From there, we dive into the tools and techniques that have fueled Caitlin’s success. She emphasizes the importance of understanding what consumers search for on Google, whether targeting a business or an individual. Caitlin also emphasizes the significance of researching competitors to stay ahead.
Next, Caitlin delves into the role of social media in staying up-to-date with evolving content marketing trends. She highlights the importance of understanding each business’s unique style and tone, and she explains how to analyze a brand’s look and voice across different distribution channels.
Finally, we explore Caitlin’s passion for travel and tourism, as well as her deep love for research.
Caitlin’s ClearVoice Questionnaire
Caitlin finishes by taking our ClearVoice Questionnaire! She talks about being great at planning trips, the power of walks as a morning ritual, and stepping up her running game.
Content Delivered Exactly When You Need It
When you partner with us, we assemble a ClearVoice team dedicated to consistently delivering exceptional content for your brand, month after month. It’s that simple.
You tell us what you need, and we make it happen through an expert content management team, our top-tier freelancer network, and a streamlined content creation workflow. Connect with a content strategist to get started today!
Don’t miss our other ClearVoice interviews featuring our amazing team members and freelancers!
