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Content Marketing Glossary

Navigate the complex world of content marketing with ease using our comprehensive glossary. Our A-to-Z guide demystifies industry jargon and ensures you’re always in the know for your content management.

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    A/B Testing

    If you don't test various marketing elements, how will you truly know what resonates the most with your target audience?...
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    Account-Based Marketing

    How does an account-based marketing content strategy best use both sales and marketing teams? Get strategies for this winning combo....
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    Anchor Text

    Here's what you need to know about anchor text, including the definition and why it's essential for search engine optimization....
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    Animated Video

    Back to basics. Let's break down the fundamentals of the animated video content type....
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    Article

    Back to basics. Let's break down the fundamentals of the article content type....
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    B2B (Business-to-Business)

    B2B commerce can be for goods or services, and on just about any scale. Learn more about this widely used...
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    B2C (Business-to-Consumer)

    Learn what business-to-consumer entails, from top marketing techniques to the evolution of consumer goods marketing....
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    Beacon Marketing

    Beacons enable real-time and more personalized "communication" with customers as they navigate spaces. Learn more about this savvy marketing tactic....
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    Benchmarking

    With true benchmarking, you aren’t just comparing metrics to establish a standard — you’re comparing the processes behind the measurements...
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    Bottom-of-Funnel Marketing (BOFU)

    Success for your organization is within reach... you just might need to spend a little more time thinking about the...
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    Bounce Rate

    A bounce rate — named after the slang term for an exit — is an important metric to understand and...
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