Outsourcing your content marketing can be one of the best ways to stretch your marketing budget. It can also produce better content than your in-house team.
But where do you start?
ClearVoice and Verblio are content writing services that can help you scale your content creation effectively. They each have a pool of professional talent you can draw from and match to your brand’s needs.
In this article, we’ll break down the differences between ClearVoice and Verblio. Then, we’ll discuss which one would best suit your business.
Verblio
Verblio is primarily a blog and content writing service. They focus on creating written content for agencies, small businesses, marketers, and publishers.
Once you sign up, you input your business, content type, and target audience. Then, freelancers in Verblio’s network complete and submit your assignment. You review all the submissions and choose the version you want from there. Verblio also handles the payment for you.
Their platform is like their service: pretty straightforward. It’s intuitive and easy to navigate. And pricing is a subscription model.
Overall, they market themselves as an “Applebees” style company. In their words, “appealing to most humans and it gets the job done.”
ClearVoice
ClearVoice is a content agency that provides top-tier content creation and strategy solutions. We go beyond just written content. We build a custom team of experts to manage everything from strategy to SEO to writing and distribution.
When you partner with us, we match you with seasoned writers, designers, and editors who fit your project type and budget. Our talent managers personally vet every freelancer who applies to our network.
ClearVoice also tailors its managed content creation to your brand’s unique needs. We don’t employ a one-size-fits-all approach. We prefer to ensure that each piece of content is crafted with your goals and voice in mind.
We also invite collaboration. You can monitor each piece of content through the ClearVoice platform, and you’re welcome to be involved as you want.
We also offer the following additional resources:
- Technical audits
- Content audits
- SEO strategy
- Competitive analysis
- Gap analysis
- Keyword planning
- Marketing personas
- Webpage optimization
- Content roadmaps
- And more
Bottom line, ClearVoice combines hiring freelancers and working with an agency. Our unique range of vetted, proven services and creators separates us from other content agencies in the industry.
To get started, you can talk to one of our specialists to set up a strategy session. Pricing depends on your project. We give you a quote based on your brand’s specific needs. We’re also happy to help you determine if our services suit you.
ClearVoice vs. Verblio
Verblio
Pros
- Simple and straightforward
- Covers a good range of written content
- Their subscription pricing is budget-friendly
- Easy-to-use platform
Cons
- Limited content creation types
- Lack of additional services
- Limited vetting process
- No management
- No support team
- Some people might not like the “freelancers choose you” model
- No direct collaboration with the writers
ClearVoice
Pros
- Comprehensive content creation that offers more than just writing
- Extensive network of freelancers with a wide range of expertise
- Offers full lifecycle services from strategy to distribution
- Additional services like SEO and technical audits
- Strong content scaling services
- Produces a wide range of content types
- Human touch with AI
Cons
- Pricing varies per project
- Might be an extensive service, depending on your needs
Who is Verblio best for?
Verblio is best for brands looking for a simple, “no-frills” way to outsource some written content that gets the job done. It favors companies taking a slightly more passive approach who want a cost-effective solution to their outsourcing.
Its simple setup and process make getting solid-level content fairly easy. The turnaround times are pretty good (48-72 hours). It also has the perk where you only buy the content you choose. And there can be something nice about getting a bunch of finished product submissions to choose from before you buy.
Ultimately, Verblio is for companies looking for lower investment and involvement in their content outsourcing. It could also be for brands looking for a few specific pieces of content.
Who is ClearVoice best for?
Clearvoice is best for brands seeking a complete content creation experience. We produce custom content tailored to your specific mission and goals.
We’re best for companies looking to work with creators who have been rigorously vetted to ensure they’re at the right level of skill and expertise. Our writers are some of the best in the industry, with many being specialized subject matter and SEO experts. But our content creation also extends beyond writing. We can produce everything from infographics to animations and videos.
ClearVoice is also great if you’re looking for help managing your creation and distribution. We identify the right creators, handle the back-and-forth between teams, and communicate as needed.
Bottom line, ClearVoice is best for companies who are:
- Need help producing better content consistently
- Serious about their content creation
- Looking to work with the best creators and consultants
- Ready to achieve long-term growth and success
FAQS
Q: What’s the difference between a content agency and a content writing service?
A: content writing service revolves entirely around providing written content for you. A content agency has content writing services as part of its solutions, but it also goes beyond that. For example, ClearVoice can also create other content types and plan your strategy and distribution.
Q: What additional services does ClearVoice have besides content writing?
A: Besides content writing, ClearVoice offers almost all other marketing content types. Plus, additional resources include technical and content audits, SEO strategy, competitive analysis, gap analysis, keyword planning, marketing personas, webpage optimization, and content roadmaps.
Q: Does Verblio have other services besides content writing?
A: No, it’s essentially just content writing. Their service produces written content and helps you scale up. But they don’t create any other content types or have additional services.
Q: What does Verblio mean when they refer to themselves as an “Applebees” style company?
A: Verblio’s comparison suggests that their aiming for a broad appeal and straightforward service. They want to provide a simple, budget-friendly solution for content creation that appeals to most businesses and gets the job done.
Q: Who should opt for ClearVoice?
A: ClearVoice is ideal for companies serious about creating content and seeking high-quality creators, specialists, and strategy support.
Q: How do I initiate a collaboration with ClearVoice?
A: To begin working with ClearVoice, you can set up a free content strategy session to discuss your project and see if our services suit you.
Is Outsourcing Right For You?
If you already have an in-house marketing team, you may be wondering why to outsource content at all.
Sometimes, your in-house team doesn’t have the bandwidth or expertise your content requires. Outsourcing can help match your content to creators with the specific skill set and experience you need to produce high-quality content.
If you’re looking for personalized content creation, we’ve got you covered. Connect with one of our specialists or discover our solutions to see how we can help you produce content that engages your audience and drives your brand’s success.
