What are Google video results? Google video results come in two types: a standard result and a featured video. A standard video result includes a small thumbnail of the video, while a featured video screenshot takes up most of the page.
Video is here and growing. And the power of video marketing is one your company should be tapping into if it’s not already. In this article, we explain everything you need to know about getting video results to work for your business.
What are Google video results?
Video results come in two types: a standard result and a featured video. A standard video result includes a small thumbnail of the video, along with the title, the date posted, and the username of the YouTuber.
Meanwhile, a featured video is the top-most result of a search, and the screenshot takes up most of the page. There’s only one featured video per search.
Sometimes, Google will cut to a relevant timestamp in the video so the user can start watching it from the most relevant time.
See Google’s best practices for how to make your company’s videos easier for Google to find and display.
An example of video results
Let’s see a sample of what video results can look like. Say a user is looking for gardening advice. They might search for “how to plant a seed” in Google.
The first result is a featured video showing how to plant seeds, and you want your gardening company’s video to be in this prominent slot. Below the featured video, there are several other video results that appear.
Video results attributes
Video results can direct more traffic to your business and increase sales — over two-thirds of YouTube users say videos bring new brands to their attention.
Showing up in Google’s video results is another outlet for customers to engage with your website and offerings. They increase brand loyalty, as well.
If your company’s videos continually show up in search results, customers will become more devoted to the products and services your business offers.
What type of content are video results used for?
Videos are everywhere, so video results pop up for many types of content, like:
- How-tos
- Explainers
- Reviews
- Testimonials
- Vlogs
- Interviews
- Webinars
Instead of simply promoting your brand, make sure your videos are useful to your customers. They should teach people something they may not have known before.
Ready to create engaging videos for your business? Rank higher in search engines and attract more customers with the power of video marketing. Talk to a content specialist at ClearVoice today about creating a video marketing strategy for your brand.
