Done right, content marketing can generate three times as many leads as traditional outbound marketing. But in the process of planning, writing, editing and distributing our brand content, we lose sight of a very important fact: It should be boosting profits.
Get back on track with these 11 tips:
- Stick to the funnel
- Include testimonials
- Expand on successful posts
- Experiment with niche ads
- Forge content partnerships
- Leverage industry experts
- Don’t forget the CTAs
- Add live chat
- Retarget leads
- Follow up with authenticity
- Use email nurture campaigns
