Artificial intelligence has completely transformed the content marketing world overnight, and because it is so new, the tips, tricks, and best practices are still being written.
To evade potential pitfalls, let’s get into the top five AI mistakes every marketer needs to avoid.
Top AI Mistakes to Avoid
Avoiding these AI mistakes will make sure your AI integration is as effective as possible.
1. Misunderstanding AI capabilities
AI is powerful, but it’s not a magic bullet. To succeed, you must have a clear understanding of AI’s capabilities and how you should deploy it.
Remember, AI is best used in a support role to enhance your work, not to do all the work itself.
2. Ignoring output quality
Be ready to regularly fact-check AI in order to avoid “AI Hallucinations.” This is where AI generates a response that isn’t true, which can lead to false news reports or inaccurate data.
It’s essential to your business strategy to stay diligent in a world where a single wrong post or tweet can go viral in seconds.
3. Implementing AI too fast
It doesn’t matter how powerful the AI is if you don’t know where to deploy AI most effectively.
Take time to define your objectives, specify your target audience, and identify the specific areas in your strategy where AI can add value. Start with small tests, evaluate, and scale from there.
4. Neglecting the need for human oversight
It can feel easy to defer to the wonders of AI, but human oversight is essential and always will be.
Keep an editor on hand to review your AI content, ensuring that you are still offering your readers a human connection that resonates with your target audience.
5. Not catching copyright infringements
AI raises all kinds of ethical issues, including new complexities in copyright infringement. Your AI software may generate copy that potentially includes the works of others.
If the work the AI generates inadvertently imitates someone else’s work too closely, it can lead to unnecessary legal headaches or damage your brand’s reputation.
Need Help Using AI?
If you avoid these 5 mistakes, your marketing content is open to limitless possibilities. But don’t stop there. Make sure you know when to use AI and when not to. If you’re not sure, don’t worry! We’ve created a marketer’s guide to AI-supported content creation that breaks it down in-depth for you.
If you want to go a step further and work with a proven partner who already knows how to use AI, you’re in luck. ClearVoice is here to help. Talk to a content strategist today to see how we can unlock your marketing content’s full potential.
