Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component of your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research below, audiences largely want to consume video content more than ever.
The organizations that are finding meaningful ways to develop video content and effective ways to distribute it are much more likely to be successful in their marketing efforts.
50+ eye-opening video marketing statistics
As you delve into the video marketing statistics below, you will come away with a better understanding of the importance of video in your own efforts.
Content marketing video statistics
- 91% of businesses use video as a marketing tool. (WyzOwl)
- The number of businesses using video as a marketing tool has increased by 61% in the last five years. (WyzOwl)
- A full 96% of marketers who utilize video in their marketing efforts say video is an important part of their marketing strategies. (WyzOwl)
- The number of video marketers who say video is an important part of their marketing efforts has increased by 15% in the last five years. (WyzOwl)
- 71% of marketers created social media videos in 2022, while 70% created explainer videos. (WyzOwl)
- Organizations claim that a “lack of time” is the leading factor keeping them from creating more video content — with not knowing where to start being the next most common reason marketers don’t create videos (WyzOwl)
- In a given year, more than 80% of content marketers utilize pre-produced videos as part of their marketing efforts. (CMI)
- The highest percentage of videos uploaded are “short-form” videos. The number of short-form videos uploaded since 2019 has increased by 62%. (Wistia)
- The total number of short-term videos uploaded since 2016 has increased by 100%. (Wistia)
- People watched more than 12 billion minutes of video in 2020. (Wistia)
- Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). (Wistia)
- Conversion rates for videos with interactive elements at the end of the video are significantly higher than videos with interactive elements in the middle of a video. (Wistia)
- Nearly 9 out of 10 people say they would like to see more video content from brands. (WyzOwl).
- 96% of people have watched an explainer video to learn more about a product or service. (WyzOwl)
- 89% of people say watching a video has convinced them to buy a product or service. (WyzOwl)
- 91% of people say they want to see more online videos from brands in 2023 (WyzOwl)
YouTube video marketing statistics
- More than 70% of viewers say YouTube makes them aware of new brands. (YouTube)
- YouTube viewers say they are 4 times as likely to use the platform to find additional information about a brand, service, or product. (YouTube)
- YouTube boasts more than 2 billion monthly logged-in users. (YouTube)
- 90% of video marketers trust YouTube. (WyzOwl)
- 79% of video marketers rate YouTube as an effective platform. (WyzOwl)
- YouTube sponsors localized versions of the video platform in more than 100 countries across the globe in nearly seven dozen languages. (YouTube)
- More than 500 hours of content are uploaded to YouTube every minute of the day. (YouTube)
- Nearly 90% of video marketers who currently utilize YouTube in their video marketing efforts plan to continue to use the platform as part of their video marketing strategy in the future. (Wyzowl)
Instagram video marketing statistics
- Instagram is the third-most-popular video marketing platform, behind YouTube and Facebook. (WyzOwl)
- 67% of marketers consider Instagram an effective video marketing platform for their efforts. (WyzOwl)
- Video content on Instagram is less engaged with now than it once was. The median engagement rate for videos on Instagram have decreased by 39% in the last year. (Trust Insights)
- On IGTV, video engagement has dropped by 75% drop in the last year.
- IGTV video content is overall the least engaging type of content to publish on Instagram (compared to shorter videos, carousels, and photos). (Trust Insights)
- The median engagement for influencer videos on IGTV decreased by nearly 48% in the past year. Videos, in general, on Instagram decreased in engagement by 25% for influencers. (Trust Insights)
Facebook video marketing statistics
- Facebook is the second-most-popular video marketing platform, just behind YouTube. (Wyzowl)
- 59% of marketers find Facebook to be an effective video marketing platform. (WyzOwl)
- Approximately 15% of all the content found on Facebook is video content. (Social Insider)
- The majority of video content published on Facebook comes from large organizations — with brands that boast more than 100,000 followers publishing 71% of all video marketing content on the channel. (Social Insider)
- Only roughly 12% of brands that use Facebook for video marketing efforts publish live videos. (Social Insider)
- Studies show that brands who use live video in their Facebook marketing efforts can expect to receive double the engagement that they would have seen on a pre-produced video. (Social Insider)
TikTok video marketing statistics
- On average, users spend more than 1.5 hours per day on TikTok (SensorTower)
- Only 35% of video marketers find TikTok to be an effective video marketing channel for their efforts (WyzOwl)
- TikTok is the seventh-most-popular video marketing channel, coming in behind YouTube, Facebook, LinkedIn, Instagram, webinars, and Twitter (WyzOwl)
- Roughly 1 in 4 United States internet users have used TikTok or seen videos on TikTok. (Influencer Marketing Hub)
- More than two-thirds of teens in the United States view videos on TikTok each month. (Business of Apps)
LinkedIn video marketing statistics
- A full two-thirds of marketers say they plan to publish video content on LinkedIn in the coming year. (Wyzowl)
- LinkedIn is the third-most-popular video marketing channel. (WyzOwl)
- LinkedIn users are approximately 20 times more likely to share a video on the platform than any other type of post. (LinkedIn)
- More than half of marketers use videos in their marketing efforts on LinkedIn. (LinkedIn)
- A majority (84%) of video marketers on LinkedIn have found videos on the platform to be an effective means of growing their business online. (LinkedIn)
Live video marketing statistics
- 66% of video marketers created live-action video in 2022 (WyzOwl)
- Only 36% of marketers have published ‘live’ video content, such as live streams on social media channels. (WyzOwl)
- Approximately 28% of video marketers who currently utilize Facebook Live in their video marketing efforts plan to continue to use the platform as part of their marketing strategy in the future. (Wyzowl)
- Live video still isn’t a widely adopted marketing tactic. (WyzOwl)
Snapchat video marketing statistics
- Snapchat users spend an average of 28 minutes per day on the short-form video app. (eMarketer)
- Approximately 13% of video marketers plan to use TikTok as part of their video marketing strategy in the future. (Wyzowl)
- More than 80% of those on Snapchat say that vertical video feels more personal to them. Additionally, 77% of Snapchat users say that it feels more immersive. (Snapchat)
- 9/10 young people are on Snapchat (Snapchat)
- Snapchat users’ close friends are 4X more influential than celebrities or influencers in their purchasing decisions. (Snapchat)
Video marketing can help you connect with your target audience and increase sales. Let ClearVoice’s talented team of freelance writers craft video scripts for your short- or long-form videos. Talk to a content specialist today to learn more.
